WHC’s Blog
Articles by Marie-Eve Petit
Marie-Eve is WHC’s Marketing & Communications Manager and an unapologetic word nerd. Passionate about tech, music, and the power of punctuation, she thrives on helping Canadians succeed online and making an impact at WHC. When she’s not at work, you’ll find her enjoying a spritz on a terrace somewhere, lost in her garden, or maintaining her undefeated Scrabble streak (since 1998!).
How to monitor competitors (without spending hours a week!)
Most businesses don’t fall behind because they did something wrong — they fall behind because something changed and they didn’t notice. Competitors...
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Google Ads for Canadian small businesses: a practical starting guide
Google Ads can feel risky for small business owners. You’ve probably heard they work. Maybe you’ve even tried them once: set a budget, launched...
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Social media for Canadian small businesses: how to stay visible without burning out
For many small business owners, social media feels like a chore they’re constantly behind on. You know it matters. You’ve probably posted a few...
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Online reviews for Canadian small businesses: how trust is built (or lost) online
Before customers book you, trust you or buy from you, they usually do one thing first: they check your reviews. If what they find feels unclear, outdated,...
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SEO basics for Canadian small businesses: where to start (and what to ignore)
Search engine optimization, or SEO, is one of the most talked-about parts of online marketing — and one of the most confusing. For many Canadian small...
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Online visibility for Canadian small businesses: how to get found online
If customers can’t find your business online, nothing else really matters. You could have a great website, strong reviews, and offer excellent service,...
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The True Cost of Website Downtime (and How to Avoid It)
Picture this: Your campaign is live, traffic is pouring in, conversions are climbing… and suddenly, everything stops. A spinning wheel at checkout. A...
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Introducing PLUS: Rewards That Add Up
You’re building something online, and we think that deserves a reward. 🎉 Introducing PLUS, WHC’s new rewards program where you earn points...
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Canada’s Digital Wake-Up Call: Build It Here, Protect It Here
As global threats rise and the U.S. steps back, Canada must step up and ensure it has a strong, sustainable, and resilient digital foundation. This...
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PodCamp Toronto: Where Canadian Voices Connect
Canada has a way of creating standout content. Think Schitt’s Creek. Denis Villeneuve. We’ve got the creativity, the talent, and the drive....
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