Search engine optimization (SEO) refers to all the various things you can do to help make your website rank higher in relevant results of search engines like Google. Some of the work involves improvements and optimizations to the website itself, such as improving page speed, adding relevant keywords throughout your content, and improving your sitemap. Other activities can involve helping generate links to your website from other external websites to improve your domain's authority.

SEO (Search Engine Optimization) is essential because it increases your website’s visibility, drives organic traffic, and builds credibility by ranking higher in search engine results. It improves user experience through faster-loading, mobile-friendly websites and helps you target the right audience with relevant keywords, leading to better conversions.

The improvement in your rankings depends on several factors, including your current website status, competition in your industry, the keywords targeted, and the quality of your SEO strategy. While it's impossible to guarantee specific results, most businesses see noticeable improvements within just a few months!