Get $600 in Google Ads credit!
WHC is now an official Google partner! As a result, qualifying WHC clients can receive a Google Ads credit of $600 after they spend an equivalent amount with a new Google Ads account!
For eligibility requirements and instructions on how to get started, please read through our help article.
What exactly are Google Ads?
Google Ads are a way for you to grow your business by getting in front of potential customers when they search for businesses like yours in Google Search. They are paid advertisements that try to capture the attention of people who are searching for particular keywords related to your business.
For example, if you sell bicycles for kids, you may ask Google Ads to show an advertisement for your business when someone types in ‘bikes for children’ or any close combination or variations of these keywords.
Here’s what this looks like in action:
You can see the ‘Ad’ tags on all the advertisements that pop up in search under this keyword term which have been paid for by these companies.
How is this different from SEO?
Search engine optimization (SEO) is different from paid advertising, as with SEO you are trying to make your content/website show up ‘organically’ in search results, meaning without paying for it. This requires a lot more time, energy, and focus on creating the right targeted content associated with specific keywords which are properly tagged on the backend to help your website rank higher and show up higher in search engine results. The higher up your content shows, the more likely it is to be seen and clicked on by potential customers.
For example, the same ‘bikes for children’ Google search from above, looks like this for organic results:
These companies have specifically optimized their website content in order to rank highest in Google search results for these keywords, in their region.
To summarize, Google Ads is a great way to get visibility from prospective customers that can lead to immediate sales and works well alongside long-term SEO work. We recommend employing both approaches simultaneously for maximum visibility.
To request your Google Ads credit with one of our qualifying products, please refer to our help article.
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