In an age where the web is evolving at lightning speed, 2024 promises to be the year when marketing reinvents itself through artificial intelligence, authenticity becomes an overriding concern, and taking care of one's community becomes a priority.

Here's what has the potential to move the marketing needle this year.

• 1. Artificial intelligence
• 2. Authentic, ethical influencer marketing
• 3. A people-first approach
• 4. Ever-trendy SEO
• 5. Mobile marketing
• 6. The metaverse
• 7. Content marketing
• 8. Marketing automation
• 9. Sustainability
• 10. Is social networking still a trend?
• Which trends will you follow?

1. Artificial intelligence

Artificial intelligence will continue to surprise us in 2024! Its emergence, dominated by tools like ChatGPT in particular, will continue to transform many industries. Obviously, AI gives a competitive advantage to companies and entrepreneurs who adopt it. However, its integration requires a high degree of adaptability in working methods and processes. AI will continue to be used, not only for content creation, but also for product development, automation and innovation.

2. Authentic, ethical influencer marketing

Influencers will still be gaining ground in 2024. Yet this time, in a digital landscape where consumers are looking for authenticity, nano and micro-influencers especially will gain in popularity. As public trust in influencers grows, we could see more collaborative forms of influencer marketing, particularly through events or other means of gathering. Nor can we overlook the rise of User-Generated Content (UGC), which turns consumers into excellent brand ambassadors.

3. A people-first approach

Let's not forget that we're coming out of a pandemic! People are longing for real human connection. In this context, the human side of marketing becomes essential. Not only should interest in and exchange between individuals be at the forefront of any marketing strategy, but the emphasis should also be on face-to-face encounters, through networking activities, for example. Thus, building on pre-existing connections and community on social networks will become crucial. It will make more sense to optimize your customers' experience and engage your existing subscribers, rather than try to gain mass visibility.

4. Ever-trendy SEO

Did you think search engine optimization (SEO) had run out of steam? Think again! SEO is still very much trending today. However, it will need that extra jump, requiring a more global vision, beyond simple keyword research. The idea is to make websites optimized to further enhance the user experience, not least by optimizing voice search (and accessibility in general), which is increasingly gaining ground. An active presence on social networks also helps improve SEO.

5. Mobile marketing

Adapting content for mobile devices isn't an option anymore - it's become crucial. According to Similarweb (2023), 64.97% of web traffic originated on mobile devices, compared with 32.86% on desktops and 2.16% on tablets. Strategies based on usage, timing and targeted activities on mobile devices will be essential for reaching the right audience.

6. The metaverse

The intimidating and perhaps frightening metaverse will play an even bigger role in 2024. Augmented reality and the use of interactive content are already enhancing customer experience. Several American companies have moved in this direction, and this initiative is likely to bear fruit.

7. Content marketing

In terms of content marketing, video formats will continue to dominate. Podcasts and webinars are also increasingly present in the digital landscape. If you want to increase the reach of your publications, long-form content will be the preferred choice in 2024. Ephemeral content, on the other hand, will need to be thought through in such a way that it can be reused or adapted over time. This will greatly help content creators not run out of steam.

8. Marketing automation

Marketing automation is set to play a crucial role in 2024. The process optimizes many campaigns and tasks, reducing manual effort. This in turn allows companies to focus on what really matters: customer service or core business. Companies will be well advised to turn to automation, which personalizes messages, increases customer engagement with the brand, and potentially improves conversion rates. It also enables data collection that can later be used to improve overall customer experience.

9. Sustainability

In 2024, eco-friendly marketing will emerge as an unavoidable trend. As customers are increasingly sensitive to environmental issues, they will turn to brands committed to sustainable practices. How can you integrate sustainability into your marketing strategy? By creating sustainable products, eco-friendly packaging or awareness-raising campaigns. Even online, it's possible to offer sustainable products and services – which, by the way, is what we do at WHC through our green hosting.

Of course, sustainability cannot simply be a marketing angle. It has to be part of a company's core values. Remember: authenticity comes first!

10. Is social networking still a trend?

Yes, it will still be relevant, but don't put all your eggs in that basket. TikTok will still dominate in 2024, especially when it comes to gaining visibility. We’re a long way from the TikTok dances! LinkedIn, for its part, continues its transformation into a dynamic space, by accentuating its user-friendliness – a far cry from the corporate beige we once knew. Its community is becoming increasingly receptive to more personal content. The demand for authenticity can be seen in all nooks and corners of the web! Of course, effective community management will be essential to improving customer relations, whatever the platform.

Which trends will you follow?

Obviously, these are forecasts. Nothing is set in stone. The web evolves at lightning speed, and a new trend is always just around the corner!

However, by taking note of these trends, you may well succeed not only in achieving your objectives, but also in improving relations with your customers. That's what matters most in the end. And remember: authenticity is the most important thing in 2024, even behind the screen.

Of course, implementing these emerging trends will require a certain level of agility. Don't try to do it all at once. Test and adjust. That's how you'll understand what works best for your brand.

A new year brings new beginnings and the perfect time to dive in and start your online business! 

Whether you've been looking to explore new opportunities or earn extra income, this list of online business ideas is intended to spark your imagination and maybe give you the boost you need to start.

This edition focuses on current digital trends and market needs for a list of ideas that have great potential for success.

Here are 8 promising business ideas for 2024.

• 1. Virtual Assistant
• 2. Health and Wellness Coach
• 3. Personal Shopper
• 4. Content Creator
• 5. Copywriter
• 6. Social Media Manager
• 7. Graphic Designer
• 8. SEO Consultant
• Conclusion

1. Virtual Assistant

The role of a Virtual Assistant (VA) is becoming increasingly popular in today's digital-first world. A VA handles a variety of administrative tasks from a remote location, such as managing emails, scheduling appointments, and various other support services. If your forte is organization and communication, this one is for you. 

Becoming a virtual assistant offers you the flexibility to work from anywhere, and the demand for VAs continues to grow as businesses seek efficient solutions to streamline their operations. Networking and word-of-mouth referrals will be effective ways to grow your client base, or you can offer your services on Fiverr, with the flexibility to work with multiple clients. And once you’re ready to build a solid online presence, you will want to consider having your own website.

2. Health and Wellness Coach

The pursuit of health and wellness is more than just a passing trend; it's a lifestyle choice that many aspire to but often find challenging to undertake alone. 

Before starting this project, you may want to explore the many courses and certifications available online. You can try Coursera or UdeMy.

As a Health and Wellness Coach, your role is to guide and inspire your clients on their wellness journey. This role might involve creating personalized fitness and nutrition plans that align with their fitness level. You might also guide them through stress-management techniques like mindfulness or yoga, or support them in achieving their more global goals, such as running a 5K or adopting a balanced lifestyle. Your support is crucial in helping clients make concrete, positive changes in their health and well-being. This idea is perfect if you’re passionate about fitness and nutrition and want to make a positive impact on others' lives.

Eventually, after relying on word-of-mouth and making your mark on social media, you'll need a more solid online presence. It could be a blog created on WordPress, for example, where you can share your expertise, connect with potential clients, and showcase your services.

3. Personal Shopper

Busy lifestyles and a preference for personalized services make personal shopping a promising business.

A Personal Shopper is someone who assists clients in selecting and purchasing a variety of items, from clothing and accessories to groceries, based on the client's individual preferences, needs, and style. For a more concrete example, a Personal Shopper can help a busy client revamp their wardrobe for a new job, selecting outfits that suit their style and body type. And it's not just about fashion. If you have a penchant for decorating, this could be your niche. You could work for delivery services or as a freelancer. 

This business idea is ideal for those with a keen eye for detail, a passion for shopping and customer service, and a love of keeping up with the latest trends. It's more than making purchases; it's about providing a personalized service that saves time and brings joy to your clients' lives.

Creating a website or having an active profile on social media can showcase your services and help attract potential clients. These platforms are ideal for sharing client testimonials, before-and-after transformations, and the unique shopping experiences you offer.

4. Content Creator

Have you ever thought of becoming a content creator? If you have a talent, expertise, or subject you know like the back of your hand AND you enjoy sharing your knowledge, this idea is for you. Creating engaging and informative content can attract a significant following and open monetization opportunities, whether through a blog, videos, podcasts, or social media.

As a Content Creator, you have the flexibility to craft unique content for your own platforms or to be hired by companies to create specialized content for them. Establishing a personal website as a portfolio can be incredibly beneficial, showcasing your work and making it easier to approach customers and promote your services.

Plus, there's a growing demand for user-generated content (UGC), which adds authenticity to company campaigns and doesn't require you to have a community of followers. This could be something interesting to explore!

5. Copywriter

The demand for skilled Copywriters or Content Writers continues to grow as businesses need quality written content for their websites, blogs, and marketing materials. 

This role is a perfect match for those who love writing and have a talent for words. A good Content Writer blends creativity with strategy, tailoring their words to fit the client's voice and objectives. Of course, understanding SEO basics will be necessary to create content that resonates with readers and performs well in search engine rankings. Whether crafting compelling copy or incorporating relevant keywords, the role of a Content Writer extends beyond words – it's about creating content that captivates and ranks.

There are many websites where you can offer your services, such as Upwork or Fiverr. You can also use specialized platforms like Medium or social networks like LinkedIn or X (formerly Twitter) to start or find new opportunities.

6. Social Media Manager

Social media continues to be a pivotal marketing tool for brand development. If you have experience or knowledge in social media or digital marketing, why not become a Social Media Manager? This role involves building effective strategies, planning and creating engaging content, analyzing performance, and staying on top of the latest social media trends and platform updates. 

As a freelance Social Media Manager, you'll have the opportunity to work with diverse clients, helping them connect with their audience and expand their online presence. Plus, there are many online resources to help you get started. 

You might want to create a professional website with a portfolio to showcase your skills and services and attract customers. If you’re not ready to do that yet, as soon as you decide on a brand name, consider securing your domain name.

7. Graphic Designer

In the web era, graphic design is an essential need for businesses and individuals alike.
As a Graphic Designer, you will create visual concepts that communicate ideas, and inspire, inform, or captivate consumers. Whether it's designing logos, websites, advertisements, or various types of media, your artistic and technical skills will be in high demand. You’re creative but don't have any formal training? You can find a wide range of courses online.

Freelancing as a Graphic Designer allows you to work with a diverse range of clients and industries, allowing you to choose projects that align with your personal interests and expertise.

The evolution of the graphic design field, especially with AI tools, offers exciting possibilities. These new technologies can make your design creation more efficient and effective. Being adaptable and mastering these new tools will be key to success in this dynamic and evolving industry.

If you're ready to get started, you'll probably want to start by establishing your presence on social networks or turning to sites like Fiverr. Eventually, you'll need to create a website to showcase your creations. Above all, don't forget to create a strong brand identity for yourself. This will showcase not only your design skills but also your understanding of branding, which is invaluable for attracting clients.

8. SEO Consultant

The importance of online visibility has made SEO (Search Engine Optimization) more crucial than ever. If you have expertise in SEO strategies, offering consultancy services can help businesses improve their search engine rankings and online presence. Your tasks will include keyword research, content optimization, and understanding search engine algorithms. 

A crucial aspect of your job will also be to develop and implement local SEO strategies, helping businesses to stand out in specific geographic areas and attract local customers. If you're passionate about digital marketing and have a keen analytical mind, your expertise can significantly impact a business's online presence and success, especially in local markets.

To get started, be active on freelance platforms and LinkedIn, where you can connect with potential clients. Additionally, consider creating a blog, on a platform like WordPress, to share your insights and showcase your expertise in SEO. 

Conclusion

The business ideas we've shared are just the beginning. It gives you a small glimpse into the varied and dynamic landscape of today's business world. There are so many opportunities!

We encourage you to explore these ideas, mix and match them with your unique skills, and create something truly unique, tailored to your expertise.

And if you're looking for even more inspiration, check out our other business ideas.

Next step: take the plunge! Don’t worry, there are a ton of resources on our blog to help you get started. 😉

There are many ways to increase traffic to your website. You're probably familiar with a few of them: SEO or Search Engine Optimization, newsletters, paid searches, local SEO, etc.

Social media is one of the most popular ways for companies to generate traffic. But you need the right approach! 

Why social media?

Not only can social media attract many visitors to your site… It can also help you achieve your objectives in terms of visibility, brand awareness, etc.

Using social media platforms to generate traffic allows you to reduce advertising costs – if you use them organically. But don't forget that you'll need to invest some time.

Another advantage of this method is its ability to target your audience. Visitors from your social media pages are probably part of your target audience. They voluntarily clicked on the link to your website because it's what they're looking for.

Now that you’re thinking about it, you probably want to know how to go about it. Here are some ways to use social media to drive quality traffic to your website.

Choose the right platforms

The first step is to choose the right platforms. How do you choose among the myriad of networks available to you? Ask yourself the following: where is your target audience? Then, what type of content do you want to distribute? Of course, the best thing to do is to create an excellent social media strategy.

For example, if you serve a B2B clientele, LinkedIn could be a good platform to reach professionals. If you're a video expert, networks like YouTube, Tik Tok or Instagram would be more appropriate.

And don't forget Pinterest, which attracts a lot of traffic from pinned content. In fact, the average lifespan of a pin is 3 months, making it one of the longest content life on social media.

Optimize your social media profiles and pages

Fill in all the appropriate sections on each of your pages – this is a detail that should never be overlooked!

Make sure your website URL appears wherever it can be integrated. Do you have several links to share? No problem! We suggest you use linkt.ree, which gives you a single link pointing to all the sites you want, such as your website, your online store or sales pages for example.

In addition, be sure to choose the right CTA - action button - to integrate into the platform. If your objective is to attract users to your site, select a button that will take them to your landing page.

Create quality content

Here, let's focus on organic content. The first rule is to prioritize quality over quantity while remaining consistent. It’s better to have one good publication a week than six bad ones or three bad publications followed by a good one – three months later!

Here are a few basic tips:

• Video is the type of content with the best conversion rate
• Never put up text without visuals or visuals without text
• For organic content, Facebook may penalize external links, so use them sparingly and strategically; you can, for example, post your link as a comment from time to time to avoid damaging the reach of your publication

Find out how to create content that sells. 

Share your blog posts

Do you write articles for the blog section of your website? Why not share these articles with your community? Creating a post about your article and linking to it will generate traffic interested in your topic. In addition, when you share an article, make sure to include a hook or a tagline. It’s a great way to entice visitors to click.

Moreover, always think about the image you will feature in your article; the visuals will catch the user's eye, much like the text!

Be smart! Nothing stops you from sharing the same article more than once, as long as there's a reasonable interval between the two shares. You don't want to annoy your audience by publishing the same post a week apart!

Engage with your community

We can't stress this enough! The whole point of a social network presence is interacting with your community. Responding to comments and showing interest in what your audience has to say is vital.

And, why not take the opportunity to slip in a few links here and there?

Invest in advertising

Do you have a marketing budget? Why not spend a few dollars to attract a new audience to your site?

Obviously, the success of an ad lies in its appeal, in the keywords and in the targeting you do.

Once again, try to select a platform that's right for your target audience, and always choose an advertising objective that relates to your needs. As a starting point, we suggest an objective such as ‘attracting visitors to your site’.

Naturally, if you invest money, you'll want to know whether the ROI is worthwhile. So it's important to analyze the results of your paid campaign. In particular, you can use tools like the Meta Pixel, not only to help with targeting but also to measure effectiveness. Find out how to install the Meta Pixel.

Create an engaged community with a Facebook group

Did you know that Facebook groups are way more effective than pages in terms of the algorithm? A Facebook group will not only improve reach and engagement but will also…

• Develop a sense of belonging with your brand
• Let you engage with a targeted community
• Build a receptive community that will want to click on the links you share

So, when are you starting that Facebook group?

Develop partnerships with businesses

Do you have collaborators, or partnerships – or looking to develop new ones? Why not invite them to share some of your articles or your website?

Even better: launch projects with these partners and publish them simultaneously on your social media pages. Whether the project is big or small, everyone will benefit.

Of course, we encourage you to find partners relevant to your industry and your target audience.

Get your staff involved

Promote engagement around your posts by encouraging your employees to comment and share them. As connections on social networks are very broad, this will attract a new audience that may be interested in your offering.

Remember, your employees are often your finest ambassadors.

Plus, it's a great way to boost your employer brand!

Create useful, free tools

Offering content means offering value. Creating tools that are useful to your audience or clientele can benefit you tremendously. Get these tools circulating on social media, or use them as part of a Facebook ads campaign and/or to stimulate newsletter sign-ups, etc. 

A free tool in exchange for an e-mail address… Who would say no to that? 

Here are a few useful tool ideas:

• Ebook
• Calendar of publication ideas for social networks
• Special procedures related to your field of activity
• Spreadsheet templates useful for your customers, etc.

In conclusion

These are just some of the ways you can drive direct traffic to your website. Of course, there are other strategies that don’t necessarily focus on attracting direct traffic, but could still generate visitors. These strategies include sharing content that is entertaining, informative or that can serve for brand-building.

And remember, only relying on social media to generate traffic would be a serious mistake!

Finally, remember to use tools like Google Analytics to find out where your visitors are coming from.

Ready to get started? First and foremost, create your social media strategy!

We recently introduced the idea of influencer marketing and how it can benefit your business.

Many of you have also asked us how to get started building an influencer marketing campaign. Well, it's all right here! By following this plan, you improve your chances of success, all while reducing the inherent risks.

Obviously, the process varies from company to company, depending on whether you choose to work with an influencer agency or take control of the campaign yourself. However, these steps will provide you with a general outline.

Strategic planning prior to the campaign is essential to ensure a return on investment.

• Building an influencer marketing campaign, step-by-step
  • Defining your goals
  • Knowing your target audience
  • Choosing the right influencers
  • Drawing up a campaign brief
  • Drawing up the contract and terms of collaboration
  • Reviewing content
  • Publishing and amplifying content
  • Tracking and analyzing results
• Ready to get started?

Building an influencer marketing campaign, step-by-step

Defining your goals

The first step is to determine what you want to achieve with an influencer marketing campaign. What kind of objectives are you looking for? Whether you’re aiming, say, to increase sales or boost awareness and visibility, make sure you also set performance indicators.

These performance indicators, also known as KPIs, are specific measures for evaluating the level of performance you’re looking for. On a visibility campaign, for instance, you may select a KPI based on views (for example, we want to obtain 500,000 views on the publication).

KPI (Key Performance Indicators): measures used to evaluate a company's success and efficiency.

Knowing your target audience

To find out who to target with your campaign, ask yourself the following questions:

• Who is this campaign aimed at? Women, young people, seniors, self-employed individuals, single mothers, etc.
• What's the profile of the ideal customer you want to reach? Draw a detailed portrait. We even suggest creating a target persona so as to humanize this ideal customer.
• What kind of content are these consumers interested in? Travel content, videos, food, etc.
• Where are these customers? On TikTok? YouTube? Twitch or Instagram?

Once you've answered these questions, you’ll have an easier time knowing which influencers to target.

Choosing the right influencers

Selecting the right influencers for your campaign is a crucial step.

As demonstrated in our previous article, influencers can be characterized according to the number of their subscribers.

• Nano-influencer: fewer than 5,000 subscribers
• Micro-influencer: between 5,000 and 100,000 subscribers
• Macro-influencer: between 100,000 and 1 million subscribers
• Mega-influencer: millions of subscribers

We cannot stress this enough: it’s important to rely on nano-influencers to foster authenticity and engagement.

Here are some important questions to ask when choosing your influencer:

• Who is the content creator's audience? Does it correspond to your target audience?
• What channels are they on? TikTok? A blog? Instagram? Is your ideal customer on this platform?
• Is the influencer related to your industry? (If you sell soaps and an influencer creates budget-friendly recipes, maybe he's not the right person for your campaign!)
• Do the influencer’s values match your own?

Searching for influencers

To find the right influencer, you have to do some research. There are several ways of doing this:

• Use platforms or search tools such as Upfluence, Favikon or Stellar. Most of these platforms charge a fee, however.
• Do a manual search: on TikTok or Instagram, enter a few keywords and you'll find some relevant influencers.
• Contact an agency such as La Boîte d'Influence, Clark Influence, Haute Influence, etc. that can put you in touch with the right influencer.

Don't hesitate to follow the content of the influencers you’ve set your sights on, as well as interact with them. You'll see how they behave and, above all, how they respond to their community.

Drawing up a campaign brief

This step may seem trivial, but it's essential to a smooth-running campaign.

What is a campaign brief? It's simply a document that outlines the creative process and the company's expectations while leaving room for creativity and respecting the voice of the selected influencer.

This brief will also indicate how the content will be used, and the various campaign parameters.

Drawing up the contract and terms of collaboration

Contracts are essential, even when you work on the web! In the contract, make sure to clarify your objectives and what you expect from the influencer.

Here are some elements to include in the contract, which you can have checked and validated by a lawyer:

• Terms and conditions of the agreement (confidentiality policy, intellectual property, contract termination, etc.)
• Price and duration of contract
• Expected services (desired scope, type of content, etc.)
• Other legal information usually found in a service contract

An airtight contract will not only protect you against potential lawsuits but also avoid any misunderstandings with collaborators.

Reviewing content

Whether or not you participate in the influencer's content creation, always favor authentic content. It's your responsibility to make sure the influencer understands your product or service.

It's also important to remain open to creative, out-of-the-box ideas, as influencers will know what works with their community.

All it takes is a little flexibility when you check that the content proposed is aligned with your target clientele.

Publishing and amplifying content

This may sound like an obvious step, but it’s one that's all too often overlooked!

First of all, check that your content will be published at the right time. If possible, avoid interfering with major news events that will sabotage your content. For example, don't post anything on a day when someone important dies.

Feel free to share publications on your various platforms to ensure maximum visibility.

Finally, don't forget to engage with the community: respond to the various comments under the influencer's publication. Show the public that you're available and interested in their comments!

Tracking and analyzing results

As mentioned at the beginning of this article, it's essential to track campaign-specific KPIs. These could be engagement rate, reach of the publication, number of visits to your website, etc.

Following this analysis, you'll be able to decide whether to continue the campaign or modify its content. Perhaps you'll decide to explore new forms of content or a new style with the influencer. Or you may ask yourself whether you want to continue the collaboration or look for someone else who can provide better results.

Ready to get started? 

Now that you have a game plan, remember that each of these steps is important. However, even if you stick to the proposed measures, situations may arise that are beyond your control. Don't lose hope, and reassess your goals for the next campaign!

Finally, prioritize authenticity and the results it can have on your brand. Don't hesitate to experiment and learn from each campaign.

Still reluctant to take the plunge? Why not find an agency to help you plan your influencer campaign? Or if you do decide to go it alone, build your campaign slowly and carefully. The results will speak for themselves!