The Digital Cleanup Checklist Your Website Needs

When was the last time you gave your website a good scrub?

We’re not talking about tweaking a headline or swapping out a stock photo. We mean digging into the digital junk drawer and tossing the stuff that’s slowing you down. Outdated plugins? Gone. Bloated pages? See ya. Broken links and forgotten tools? Adios.

Just like your home needs a spring cleaning, your online presence does too, especially if you're running a business.

Here’s your digital cleanup hit list

• ✅ Give your website a tune-up
• ✅ Ditch the plugin bloat
• ✅ Cut the clutter from your tech stack
• ✅ Clean up hosting and email
• ✅ Tighten up SEO and analytics
• ✅ Lock it down

✅ Give your website a tune-up

Websites age fast. Maybe that promo you ran last year is still live, or your list of services is outdated. Is your contact form even working properly?

Start by reviewing all the content on your site. Update pricing, swap out old product descriptions, and make sure everything reflects your current offerings. Check your navigation too: if users have to click five times to reach something important, you're losing them. Clean, simple menus make all the difference.

Then there's performance. Run a speed test using tools like Google PageSpeed Insights or GTmetrix. If your site takes more than a few seconds to load, it's time to optimize. Compress large images, eliminate unused scripts, and make sure your site is responsive across devices.

✅ Ditch the plugin bloat

If you’re using a content management system (CMS) like WordPress, outdated or unused plugins can add needless weight to your site and create security holes.

Audit your CMS and remove anything you're not actively using. A cleaner backend not only improves performance but also reduces the risk of conflicts and vulnerabilities. And don’t forget to regularly update plugins, themes, and the CMS itself. Running the latest versions keeps your site fast, stable, and secure.

✅ Cut the clutter from your tech stack

Take a hard look at your digital toolkit. Are you paying for subscriptions you haven’t used in months? Do you have multiple tools that do the same thing?

Time to simplify. Many modern platforms offer all-in-one solutions that cover email marketing, social scheduling, analytics, and more. In short, cutting the fat here saves time and money.

✅ Clean up hosting and email

Behind every slowpoke site is often a cluttered server. Over time, there’s a buildup of unused files, old backups, and bloated databases. Clear them out. Not only will this free up space, it can also improve site speed.

Do the same for your email. Archive or delete old messages, check for unused forwarders or inboxes, and make sure your spam filters are doing their job. And don’t forget about backups! Set them up to run automatically and store them offsite or in the cloud.

Let us do the heavy lifting. WHC’s care experts are here to keep your site in tip-top shape.

✅ Tighten up SEO and analytics

SEO is never a set-it-and-forget-it job. Algorithms change, and so should your strategy.

Review your metadata, keywords, and internal links. Are you still targeting terms that matter to your audience? Are your title tags and descriptions engaging (and within the right length)? This is also a great time to fix broken links and refresh older blog content.

Now take a peek under the hood. Check your analytics setup to make sure everything is still tracking correctly. Remove duplicate tracking codes and ensure events/goals are set up properly.

Need expert guidance for your SEO needs? We’ve got you covered.

✅ Lock it down

Security is the one thing you never want to "clean up" after it’s too late.

Update all passwords and use a secure password manager. Review user access levels and remove any accounts no longer in use. Enable two-factor authentication (2FA) wherever possible.

And if you’re unsure whether your site is secure? WHC offers proactive monitoring, malware protection, and regular updates to keep threats at bay.

Why bother with all this?

Because your website is your digital storefront.

If things are messy, people notice. But when your website is clean and easy to use, you win more trust, more clients, and more sales.

Not sure where to start? Let our team handle the busy work. WHC’s professional design and care plans are made for business owners who want pro-level results without the headache.

So this season, let’s keep things fresh. Your future self will thank you, and so will your customers!