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Small Business Saturday

Small Business Saturday: Why Shopping Small Makes a Difference

Every year, the holiday season kicks off with major shopping events like Black Friday and Cyber Monday. But nestled between them is Small Business Saturday, which is dedicated to celebrating and supporting small businesses. Founded in 2010 by American Express, Small Business Saturday has become a movement here in Canada that reminds shoppers of the importance of supporting their local businesses. Let’s dive into why this day matters and how small businesses (and their communities!) can make the most of it.

Why Small Business Saturday Matters

Small Business Saturday is more than just a shopping day. It’s a chance to champion the entrepreneurs and local stores that shape our communities. WHC is proud to support Small Business Saturday, recognizing the hard work and dedication of our clients, many of whom are small businesses that play a vital role in strengthening and enriching communities across Canada. 

Make the Most of Small Business Saturday

If you’re the owner of a small business, these tips will help you maximize your impact and attract customers:

  1. Create a Special Offer or Promotion: Give customers a reason to choose your business by offering something special, like a discount or a buy-one-get-one deal. Promos exclusive to Small Business Saturday can increase foot traffic and create excitement.
  2. Host an In-Store Event: If possible, add a festive flair by hosting an event in your store. From live music to free hot chocolate or holiday treats, there are tons of great ways to give customers a memorable experience. You could even partner with neighbouring businesses for a community-wide celebration, giving shoppers more reasons to explore the local area.
  3. Engage Online and Leverage Social Media: Platforms like Instagram and Facebook are great for announcing deals and creating buzz, offering a peek behind the scenes, and so much more.
  4. Encourage Online Shopping: With more consumers shopping online, small businesses need a solid digital presence. If you have an e-commerce site, make sure it’s ready for a boost in traffic, and consider offering a special online-only deal.
  5. Show Appreciation to Your Customers: Expressing gratitude to your customers goes a long way in building loyalty. A thank-you note, a special discount for future purchases, or a small gift can make customers feel appreciated and valued, leading to positive word-of-mouth and encouraging return visits.

The Power of Shopping Local

Here’s how shopping local makes a difference:

  1. Strengthening Local Economies: When you shop at a small Canadian business, you’re investing in your local community. Local businesses create jobs and generate tax revenue, which contributes to public infrastructure like schools, parks, and emergency services.
  2. Unique Offerings: Small businesses often offer unique, handcrafted, or locally sourced products that you can’t find at big-box stores. Whether it’s a one-of-a-kind piece of jewelry, handmade candles, or local artisan foods, shopping small gives you access to products with a personal touch that reflects the character of your community.
  3. Environmental Impact: Local businesses often have a smaller environmental footprint. They typically source products from nearby or regional suppliers, reducing transportation emissions. Many also prioritize sustainable practices and support local artisans, farmers, and other small-scale suppliers.
  4. Building Community and Connections: Small business owners are a vital part of the communities they serve. They sponsor local events, support schools, and participate in charity drives. Shopping at a small business means supporting someone you know or can meet personally, creating a connection that big corporations can’t match.

What Can Consumers Do to Offer Their Support?

If you’re looking to show some support this Small Business Saturday, here are some ways to make a meaningful impact:

  1. Plan Your Day Around Local Shops: Make a list of the small businesses you’d like to visit and plan a day of local shopping. Try to visit stores you don’t usually go to and explore different parts of your community.
  2. Share on Social Media: Help spread the word! Share your favourite local finds on social media, tag the business, and use relevant hashtags. A post or story can introduce your friends and followers to a small business they might come to love.
  3. Leave a Review: Online reviews are invaluable for small businesses. After your visit, you could leave a positive review on Google, Yelp, or Facebook. A good review not only helps the business attract more customers but also strengthens its reputation within the community.
  4. Consider Gift Cards: Not sure what to buy? Get a gift card! It’s a thoughtful way to support the business right away while giving your recipient the freedom to pick something they’ll truly love.

The Lasting Impact of Shopping Smaller

It’s not just about a single day; the impact of supporting local businesses lasts all year. When we choose to shop small, we help build a thriving local economy, preserve unique businesses, and keep our communities vibrant and diverse. This Small Business Saturday, let’s show our support by shopping locally, sharing our favourite finds, and remembering that even small purchases can make a big difference in our communities. Need help with your own small business’s online presence as the holidays approach? WHC is here to help!

We’re a small business ourselves, so we’re in tune with all you need to succeed, from web hosting and domains to marketing and SEO. Check out our services!

cPanel v118

Introducing cPanel 118

The latest version of cPanel, version 118, is now available at WHC! As an official cPanel partner, we provide cPanel to all of our Web, Cloud, and Dedicated hosting customers as a robust solution for managing your service. 

WHC is committed to bringing you innovative features and stable platform upgrades as they become available. cPanel 118, the most recent Long Term Service (LTS) release, offers our customers proven reliability and security, along with powerful new features and enhanced functionality.

Let’s take a peek at the changes that come with version 118.

New & Updated Features

Full Support for CloudLinux 9

cPanel & WHM now fully support the CloudLinux™ 9 operating system for enhanced security, stability, and resource control. 

Support for Ubuntu 22.04 LTS

Fresh installations on the secure, reliable Ubuntu 22.04 LTS operating system are now supported.

Let’s Encrypt Replaces Sectigo as Default SSL Provider

The Let’s Encrypt plugin is now the default SSL provider. Sectigo AutoSSL users will be automatically migrated to Let’s Encrypt, and while Sectigo is still accessible in WHM’s Manage AutoSSL section, it will soon be retired by cPanel.

Expanded Manage Team Quotas

Team users without assigned roles are now unlimited in the Manage Team tool, with access to email, FTP, and Web Disk. Team users with roles remain capped at seven for streamlined control. 

Other Notable Changes:

  • Roundcube will automatically upgrade to Version 1.6 and convert its database to individual SQLite databases if your server is running MySQL 5.6 or lower, or MariaDB 10.0.
  • Indonesian and Turkish translations have been refreshed, making cPanel & WHM even more accessible.
  • The Calendar and Contacts Server (CCS) plugin is now deprecated.
  • Z-Push support for ActiveSync has also been deprecated due to lack of developer support. cPanel recommended switching to DAVx5, the third-party Android™ client, for syncing email, contacts, and calendars.

This upgrade is designed to be so seamless that you may not have even noticed it, yet it offers WHC customers enhanced security, compatibility with the latest OS and database options, and powerful site management tools, all without a hitch. Our commitment to reliability and innovation means you’re always equipped with cutting-edge solutions that evolve alongside your web hosting needs!


Want to learn more? Check out the official release notes to take a deeper dive into version 118!

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SEO (Search Engine Optimization) improves your website’s visibility on search engines, driving more organic traffic and potential customers.
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Yes, SEO focuses on optimizing your business for location-based searches, increasing foot traffic and local customer engagement.
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Care plans typically include website maintenance, security updates, performance monitoring, backups, and priority support.
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Timelines depend on the complexity of the project. A standard website might take 4-6 weeks, while more complex sites may take longer. A project’s timeline also depends on how quickly our team receives your feedback and approval throughout the process, meaning that quick communication is key in ensuring timely delivery!
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