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Prepare your website for Black Friday! (2024 Edition)

Black Friday 2024 is fast approaching, and Canadian consumers are already on the lookout for deals. In fact, 32% of shoppers now start their Black Friday shopping early, and many businesses are extending their sales well past Cyber Monday to keep up with the demand. In 2024, Black Friday falls on November 29, and Cyber Monday follows on December 2. (Depending on your industry, promotions may start weeks earlier and/or last until a few days later.) This means you should be getting your website ready now for this major shopping season! So what should you do to ensure your online promotions make a maximum impact? Whether you’ve been working on your Black Friday marketing for years or it’s your first time, this guide will help establish a solid promotional strategy outlining exactly what to do and how to do it! (You’re welcome)
Target

Step 1: Determine your promotions

For Black Friday, you’ll need to clearly identify:
  1. Which products or services you’re going to promote
  2. What price points you’ll be selling at
You may already have an idea of what you want to put on sale during Black Friday, but a little research never hurts. Start early. Getting it right takes time. Here are some tips on how to narrow down your options and create the most effective promotions.

Start with your best sellers

As a business operating online, you likely offer a variety of services or products. Among those, one or two likely generate the most revenue. On Black Friday, consider making your best sellers the centerpiece of your online campaign to maximize interest and drive sales. This will increase the likelihood that your website visitors won't leave empty-handed once they've hit your website. Does your main product or service offer add-ons or extras? Putting those on sale and marketing them aggressively could be an excellent way to get existing customers who have already purchased from you to come back for more. Finally, you likely have other products you could consider putting on sale, but which ones should you choose? Time for a bit of research.

Analyze trends

A lot can happen in a year; why not see if one of your products or services is increasing in popularity? Google Trends is the tool for the job. Simply enter your keywords, country and timeframe, and it will generate instant reports telling you whether the topic is currently increasing in popularity. You can also use it to figure out which product is more popular in general. Let’s say your online shoe store has both red pumps and blue pumps. Which should you promote if you want to choose only one? Google Trends example Looks like red pumps are more popular, and might be a better fit for a successful Black Friday promotion. Trends can also include looking at statistics from your previous Black Friday deals to see what you can do better this time around. This could mean extending or shortening the promotional period, including a different product mix, increasing or decreasing the promotions, or maybe even keeping things the same as last year.

Check out the competition

Your competition may have already done their research and could inspire your next round of sales. Analyzing their promotions makes good business sense. Since many don't advertise their promotions prior to Black Friday, why not go back in time and see what they did the year before? The Wayback Machine is a website that records the history of websites as they change over time. Add in your competitor's domain and look at late November/ early December last year to see what they did. Wayback Machine

Prepare your inventory

For product sellers, taking stock of your inventory is important in three ways. First, it allows you to see if you have the necessary inventory to meet the expected demand. Second, by knowing the quantity of a product in stock you can have a better understanding of the type of promotion to offer. For instance, if you have a lot of stock to offer, or are looking to reduce inventory for a particular item, a 2 for 1 sale might make more sense to you than a 50% discount on a single item. Third, listing items as limited stock can be an effective incentive to get customers to jump on a great deal as soon as they see it. You may even want to consider adding a countdown timer to create a sense of urgency.

Determine the length of your promotion

Will your sale last a single day? Will your Black Friday sale be different from your Cyber Monday sale? Will your sale extend for the rest of cyber week, or possibly for the rest of the month of November? The choice of promotion length will vary based on multiple factors, including your expected sales volume. A website or brick-and-mortar business that gets a lot of daily traffic (be it virtual or physical) can afford to create short promotions, knowing these will generate significant sales. For smaller providers, you may want to extend promotions over a longer period of time, possibly even a week or more. Remember that setting up effective promotions requires an important time investment, so it might not be cost-effective for you to dedicate so much effort to a campaign that doesn't actually generate results. Regardless of the promotion length you decide on, make sure to clearly identify each promotion's start and end dates and organize logistics so that these promotions start and end on time.

Consider negotiating with vendors and partners

If your prices and margins are already low, you can try negotiating with your vendors or partners for better pricing, which can be passed along as further savings to your customers for these special promotions. They understand that a higher volume of sales on your end means higher volumes on theirs.
Online shop

Step 2: Publish your promotions

Once you’ve determined which products you’ll put on sale, it’s time to think about publishing them. You'll want to:
  1. Create compelling copy & visuals
  2. Showcase the sale throughout your website
  3. Create a special Black Friday & Cyber Monday landing page
  4. Create buzz through your blog

Create compelling copy & visuals

In a sea of Black Friday sales, it is your job to grab the attention of potential customers. Having great promotions is the main focus but the feel and branding of your sale is key. Copy should be made engaging but simple, so visitors understand your main sales at a glance. If you bombard visitors with information, they may lose focus and leave. Visuals will need to stand out from the main design of your website. Images, colours, and fonts should work together to maximize effect. Keep in mind that website visitors have very short attention spans! Your website should capture their interest within seconds by making it obvious that there's a Black Friday sale going on.

Take advantage of AI to update your content

Artificial intelligence can help you create, improve, and manage your website easily and efficiently. With AI tools, you can quickly craft blog posts, banners, and landing pages focused on spotlighting your Black Friday deals. This way, you have an opportunity to deliver a more engaging, responsive, and effective promotion strategy, which can lead to higher conversions and a better experience for your customers. If you use AI-powered WordPress, it can be a great help for quickly creating content updates, promotional visuals, and targeted product descriptions.

Showcase the sale throughout your website

You never know exactly where a visitor will enter your website from, so sales will need to be showcased throughout. There are a number of ways to achieve this.
  • Header - The header holds the navigation elements of your website and is often incorporated into every page. Space is limited but it’s a great location for a small visual which links to the main sales/sales page.
  • Footer - The footer is another element that appears on every page, but at the bottom. If nothing else, adding a link to the main sales page in the footer is a way to grab the attention of visitors that like to quickly scan a full page of a website before exiting.
  • Banners - Banners are usually placed directly below the header. You can have a stationary banner or video that promotes your top sellers or incorporate a slide effect that rotates through the various promotions you are offering.
  • Pop-ups/overs - These are visuals that slide in from the top, bottom or side of a screen, or just suddenly appear. These can be very useful as they are not dependent on a specific page, but can be programmed to appear where a visitor is on the site. But remember to not overdo it. No one wants a pop-up/over to jump out at them every time they navigate to a new page.
  • Blog section - You can even write a blog post that outlines all the special offers.
  • Client Area - If your website has a designated area especially for clients to log into, don’t forget to add your deals here too.
  • A separate page just for deals! (more on that in the next section)
These visuals should link to either a landing page containing all the promotions or directly to the appropriate product/service page if the visual displays a single product or service.

Create specialized Black Friday & Cyber Monday landing pages

Creating a landing page – a page devoted to one topic – for your Black Friday sales is a great way to help push traffic towards your site. But all landing pages are not created equal. When it comes down to it, you always need to focus on the user experience.

Make your promotions stand out

With attention spans in quick decline, it's often a good idea to create a single page (or set of pages) that displays all your promotions at the same time. List your promotions in a simple, eye-catching fashion and limit text to one or two key benefits offered by the product or service. Remember, people always prefer knowing why a product or service is great for them including the value it will bring to their life (or business), as opposed to just listing a bunch of features that may not speak to them at all. Some individuals may need more information on the product/service, so having a link to the main product or service page might be a good move. However, you may want to consider your ‘call to action’ (CTA) strategy before adding that link (as too many CTAs can confuse the visitor).

Include clear & direct calls to action

A CTA is a short message that tells people the next step they need to take. CTAs may seem like a small detail but a study by AdRoll shows that click-through rates on Facebook ads went up an average of 285% when an effective one was added.
So what are some examples of a CTA?
Call-to-actions can come in many forms, and here are a few main examples:
  • Buttons with enticing text: 'View more' or 'Start Today!'
  • A form to be filled out: 'Sign up for our newsletter' or 'Get your FREE guide here'
  • Social sharing: 'Share this to Facebook' or 'Send this to a friend'
Although it can be hard to resist, and many marketers have debated this topic, we recommend focusing on 1 main call to action per landing page, and especially above the scroll. Simply entice your audience with a short, catchy CTA for each promotion. A Buy Now or Learn More button is a straightforward and effective CTA, but don't be afraid to get creative with it. For instance, if your product is Canadian, you can reflect that through your CTA. Call To Action example Your CTA should either send the client to your shopping cart, or to a page offering more details on the service or product in question. If you think that the majority of clients will need more information before making a purchase, then linking to the product page is probably the way to go. If the product or service is straightforward, then you will want to link your CTA to an order form. If you’re unsure what to do, you can do both: have your main CTA button send visitors to your order form or shopping cart, while a "Learn more" link provides them with additional product details. Alternatively, you can even A/B test your landing pages with various text, colours, content, and CTAs! This can help you optimize landing pages for future promotions.

Leave the landing page up all year!

Resist the temptation to remove your Black Friday landing page after your sale is over. A web page's age is a contributing factor to search engine rankings. This is why you should consider keeping the page up all year round. Think of it as Google getting to know your page. If there is a new one each year, then you have to reintroduce it to Google each time. On the other hand, if it's always up, then Google already has an understanding of the page and how to rank it. During the off-season, make it clear that sales are over but invite visitors to check back next Black Friday to save big!.

Set your promotions in your eCommerce platform

Assuming you’re selling online, you’re using some sort of an eCommerce platform. Certain platforms are better suited for promotions than others. WooCommerce, available as a WordPress plugin, is a preferred eCommerce tool and allows you to customize promotions extensively. Other popular platforms include Magento, OpenCart and PrestaShop, all of which provide their own mechanisms for creating and maintaining promotions.

Create buzz through your blog

A blog post can be used to create buzz in the lead-up to the sale. A blog post can also be more useful than a landing page showing sales that have not yet started. In the blog, discuss sales that are on their way, including why these products/services are a solution to a problem faced by your audience. Consider using this opportunity to hype up the sale and convince potential customers to get their credit cards ready. Teasing visitors by only revealing partial information about upcoming promotions is a popular approach that garners interest and helps create buzz. A carefully crafted blog post will promote interest, expand on benefits and answer possible questions. It's also a great tool to allow discussion on your offers or to promote sharing through social media.
Promote

Step 3: Promote your sale!

Send out your promotions by email

72% of consumers prefer receiving promotional messages by email as Marketing Sherpa reported in a study. Proving again that Email marketing is one of the most cost-effective ways of getting the word out. Keep the email short and sweet so that a 10-second scan of the email is enough to understand your major promotions. Include a clear call to action to your optimized landing page to maximize sales and conversions. Optionally add a link to your blog article (which you’ve already written, right?) so readers can learn more about your products or services. Remember, however, that Canada’s Anti-Spam Legislation (CASL) does include email promotions, so if you are unsure about the regulations and how they apply, please consult their official FAQ.

Post your sales on social media

Platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and TikTok are your best friends during Black Friday. If you have social media accounts (and you should have social media accounts!), then put them to work. Aim to create at least three posts on each of your accounts.
  1. Promote your blog article or sale in advance to garner interest and inform your prospects and clients.
  2. Right before or on the starting day of your sale, create a post linking to your landing page, as shoppers will be scouring for deals.
  3. Remind them when the promotion is almost over, and give them a last chance to buy
If your deals expire at a certain day and time, make sure to include those details to create a more powerful call to action and sense of urgency (a countdown timer also works well for landing pages). You may also consider advertising your promotions on social media. You want to promote your deals where your customers are spending their time, and right now Facebook is the largest social media platform in the world with more than 3 billion active users every month. That’s nearly one third of the global population! It is undoubtedly one of the most powerful platforms to promote your sale, and your overall brand for that matter. Not too keen on Facebook? Most social media platforms allow advertising, so find the one your audience spends the most time on, and promote your sale. Don’t have a big budget? That’s ok too! With only a few dollars a day, you may be able to generate sales with the right advertisement.

Index new pages in Google

If you have created a brand new landing page or blog for Black Friday, then you need Google to notice it fast. In nerdy terms, this means the page requires indexing. The fastest way to do this is by accessing Google’s Search Console. Search console has recently updated its interface to make the process of indexing a single page even easier. Copy and paste your fresh new page at the top of the Search Console, then press enter. Google Search Console search bar This is how it appears on our search console, but yours will display your website. You will be informed on the status of the page. If it has not been indexed by Google yet, then simply click the "request indexing" button and Google will start the process.

Consider paid ads

Formerly Google AdWords, Google Ads allows you to advertise on the search engine results page and can deliver quality traffic to your website. Competition for ad space can be fierce, so do your keyword research diligently and set your budget accordingly. If you haven’t already used paid ads, Black Friday may not be the best time to start due to the important cost considerations. Consider setting a low to moderate budget and increase it once you have seen clear positive results. If you are a WHC hosting client, you can get a credit of $600 after spending an equivalent amount with your new Google Ads account. Other advertising options include Bing Ads and social media like Facebook Ads, Instagram, Pinterest etc.
Website check

Step 4: Ensure Your website’s platform is optimized for Black Friday

Besides promoting your specials, there are a few things you should check to ensure stability, promote trust, and improve accessibility for your website.

Make sure your hosting plan can handle the traffic

No one wants a website down during the biggest shopping days of the year! You will probably have a significant uptick in traffic during the Black Friday/Cyber Monday sales period, so we recommend you talk to your web hosting company for information on the amount of traffic your website can handle and if necessary increase its capacity. There are also ways to make a server more efficient. Ask your provider if they use LiteSpeed technology or similar website acceleration software to ensure your website stays up and running during peak times.

Fully secure your website with SSL

To promote trust, you need SSL; it's that simple. Google Chrome made a big move in recent times. You may have noticed that some websites are now displayed as ‘not secure’ in the domain address bar. Not secure screenshot The notification happens when a website does not have an SSL certificate. These certificates add a layer of security to a site by encrypting information between visitors and the website. You will know which sites are secure as they will have https in their address bar (the ‘s’ means the website is secured by SSL). Secure screenshot If you don't have an SSL certificate, you can purchase one from WHC, or install the one in our Web Hosting Plans.

Check mobile friendliness

Did you know 91% of Canadians had smartphones in July 2023? It's safe to say that many of your visitors will access your website on their smartphones. You can find out if your site is mobile responsive/friendly by using Google’s Mobile Friendly Test tool. Just enter your domain and it will let you know if you are mobile-ready or if you fall short. It will even provide solutions that you can pass on to your web designer. We're confident that if you follow these guidelines, you'll be well on your way to offering visitors a much better online shopping experience, all while gaining more traffic and sales during one of the busiest periods of the year. Got a tip that you think we missed? Share it with us in the comments below! Happy Black Friday WHC Team
Gala des Grands Chefs 2024

Le Gala des Grands Chefs: Supporting the Canadian Cancer Society

At WHC, we believe in the power of community and giving back to those in need. On October 23rd, we had the privilege to participate in the Gala des Grands Chefs, organized by the Canadian Cancer Society and held at the stunning Marché Bonsecours in Montreal. This incredible event united the business community with some of Quebec’s most renowned chefs for an unforgettable evening, all in support of people living with cancer.

A Meaningful Cause

This year, the gala’s goal was to raise funds in support of the Jacques-Cantin Lodge. Located near Maisonneuve-Rosemont Hospital, this lodge serves as a home away from home for people who need to travel for cancer treatment, as well as their families. In a warm, welcoming environment, the lodge provides social and emotional support to help families through one of the most difficult times of their lives. It’s an invaluable resource, and we’re proud to contribute to its ongoing success.

According to the Canadian Cancer Society, their lodges are designed to meet people’s practical needs when undergoing cancer treatment and to foster a sense of community among those who are facing similar challenges. 

A Unique Experience 

WHC was thrilled to be joined by our clients Araknyd, Hamak, and Webici for this special evening. The event kicked off with a cocktail hour, a perfect opportunity to reconnect with old friends and meet new faces within the business community. During the banquet, our tables were graced with beautifully prepared dishes by some of Canada’s most celebrated chefs.

Gala dinner

Photo by Bertrand Exertier

A Night to Remember

With just vocals and piano, Canadian musician Andréanne A. Malette took the stage to give a beautifully intimate performance. Her emotionally resonant music captured the gala’s message of empathy and compassion.

Making a significant contribution to the evening’s fundraising efforts were a raffle and silent auction, which offered guests amazing prizes, including a luxury getaway to Fairmont Le Château Montebello.

The event was a tremendous success, raising over $500,000 to directly support the ongoing mission of the Jacques-Cantin Lodge. These funds will ensure the Lodge can continue providing essential care and comfort to patients and their loved ones.

A Commitment to Making a Difference

WHC is honoured to be part of this year’s gala. We believe in the importance of giving back, especially when it comes to supporting the fight against cancer. The funds raised at the Gala des Grands Chefs will help improve the lives of many, providing them with comfort, care, and hope during their treatment journeys.

We look forward to continuing our support for initiatives like these and want to thank the Canadian Cancer Society for organizing such an impactful event. Together, we truly can make a difference.

To directly support the fight against cancer, you can make an online donation here.

If you’d like to learn more about the incredible work of the Canadian Cancer Society, visit cancer.ca.

Daniel Bedard

WHC’s Blog

Articles by Daniel Bedard

As WHC’s Content Writer, Dan spends much of his time click-clacking on his keyboard. Outside of work, he performs music and comedy, often pondering the crushing weight of existence.
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ChatGPT

How to use ChatGPT to kickstart your business, side hustle, or website

Starting a business, side project, or personal website can be an exciting journey, but it’s easy to feel overwhelmed with all the moving parts. The good news? You don’t have to do it alone. AI is here to help you turn your ideas into reality—faster and easier than you might think!

With tools like OpenAI’s ChatGPT, you can simplify the process of brainstorming, planning, building, and marketing your project. ChatGPT is free and easy to use. So, whether you’re launching an online store, setting up a side hustle, or sharing your passion through a blog, this powerful tool can help you get started. Let’s see how you can use it to kick off your journey! But first, let’s explore the concept of prompts.

Note: While this article focuses on ChatGPT, there are many other AI tools available.

Understanding prompts: get the most out of AI

To make the most of AI, it’s essential to understand how to interact with it using prompts. Prompts are the questions or instructions you give to ChatGPT to generate a response. Think of a prompt as a conversation starter: you ask ChatGPT something, and it responds based on the details you provide. The quality of the AI’s answers is directly linked to the clarity of your prompts—the more specific and detailed your prompt, the better and more accurate the response.

Examples of Effective Prompts:

  • General Prompt: "Give me 5 business ideas related to photography."
  • Improved Prompt: "Give me 5 creative business ideas related to photography that require little startup capital."

The improved prompt is clearer, allowing AI to give more focused and useful suggestions. Throughout this article, you'll see examples of how to use prompts to maximize the benefits of AI. You can be as detailed as you want with your prompts. Think of prompts as your side of the conversation with AI. 

How can AI give you a head start?

AI can be your brainstorming partner, content creator, and marketing assistant. It’s an all-in-one tool, available 24/7. ChatGPT is designed to make it simple for you to take the first steps toward building something new, with no tech skills required. Some examples:

  • Brainstorming ideas: get project concepts based on your passion or skills
  • Naming and branding your project: get names and tagline suggestions tailored to your concept
  • Content creation tailored for you: leverage AI for websites, blogs, or social media
  • Marketing advice: get tips on how to promote your business or side project

Whether you want to launch a full business or a simple website to showcase your hobbies, ChatGPT is a great tool. Let’s dive into how it works!

1. Brainstorming ideas with AI

Sometimes, coming up with the right idea is the hardest part. Or maybe it’s all about refining one you already have. Whether you're dreaming of a new business, thinking of a side project, or just want to share your hobbies online, ChatGPT can help get those creative juices flowing. Just share your interests or goals, and let AI suggest tailored, creative ideas based on those interests as well as different paths you might want to explore.

Try something like this: “I’m passionate about food, I have decent photography skills. I want to start a side project. Suggest some ideas.”

ChatGPT might suggest options like:

  • Starting a food blog or recipe website
  • Offering virtual cooking classes
  • Creating a downloadable cookbook for beginners

Take it a step further: “I’m passionate about food, I have decent photography and writing skills, and I want to start a side project. Ask me 3 questions in order to suggest tailored and personalized ideas.”

ChatGPT will ask you something like this:

  • What aspects of food are you most passionate about- cooking, food culture, nutrition, or something else?
  • Are you more interested in creating content (like a blog or social media) or selling products or services? (like food photography, recipe books, etc)
  • Do you have a specific audience or niche in mind, such as home cooks, foodies, or people with dietary restrictions? (e.g. vegan, gluten-free, etc. )

The more detailed your prompt, the more accurate and relevant the AI's suggestions will be. Think of it as a conversation, where the AI helps you organize your thoughts into a coherent project.

2. Naming and branding your project with AI

Turning an idea into a successful project starts with a solid brand. Whether you’re launching a business, a side project, or a personal website, two essential elements are a catchy name and a memorable tagline.

Business/Domain Name: Creating a name that reflects your project’s personality and purpose can be tricky. With ChatGPT, you can ask for creative suggestions based on your niche, target audience, or specific themes.

Taglines: A tagline is a short, punchy phrase that sums up what your business or project is about. It helps grab attention and makes your brand memorable.

Visual Branding Ideas: If you’re unsure what style or look to give your brand, ChatGPT can also offer ideas for color schemes, logo inspiration, and design elements.

Prompt Examples:

  • "Can you help me come up with a fun name for a personal blog about photography?"
  • "Suggest a catchy tagline for my handmade jewelry business focused on sustainability."
  • "What color scheme would work well for a food blog aimed at beginners?"

These building blocks—name, tagline, and branding style—are the foundation of your project’s identity and can set you up for success. ChatGPT offers tons of ideas that you can refine until you find the perfect combination that reflects your vision.

Important: Before finalizing a name or tagline, always check for potential copyright or trademark infringement to ensure your brand is unique and legally protected.

3. Building your website with AI

Using ChatGPT or other AI tools: You can use ChatGPT to guide you through website planning, offer advice on platforms, plan your website pages, and even help generate content.

Using WHC’s AI-Powered WordPress Site Builder:
If you prefer an integrated solution, WHC’s Web Hosting and Managed WordPress Hosting include an AI-powered website builder for free. It uses ChatGPT to help you generate both the structure and content for your site. This builder creates your website on WordPress, one of the most powerful and customizable platforms available, which is a huge advantage.

This will save you time and effort, allowing you to focus on growing your business or project.

4. Creating and optimizing content with AI

ChatGPT can help you create all types of content, from blog posts and product descriptions to an entire “About Us” page. Simply provide a few details, and the AI will generate content tailored to your style and goals.

If you choose WHC’s AI-powered WordPress site builder, you can do even more. Not only does it generate text, but it also creates images that align with your brand, ensuring everything fits seamlessly into your business or personal project. From blog posts to homepage text, the builder makes content creation fast, efficient, and high-quality.

Examples of Prompts for Content Creation:

  • Homepage Introduction: "Write a friendly, welcoming homepage introduction for a website about handmade candles. Mention that the candles are eco-friendly and crafted in Canada."
    • AI Response Example: "Welcome to [Brand Name], where eco-friendly candles are handcrafted with love right here in Canada. Our candles bring warmth, comfort, and a touch of nature into your home, with sustainable ingredients and unique scents inspired by the great outdoors."
  • Product Descriptions: "Create a short, engaging product description for a set of organic skincare products, highlighting their natural ingredients and benefits for sensitive skin."
    • AI Response Example: "Pamper your skin with our Organic Skincare Set, made from 100% natural ingredients. Gentle, nourishing, and perfect for sensitive skin, these products hydrate and rejuvenate without harsh chemicals."
  • Blog Post Ideas: "Suggest 3 blog post ideas for a new online store that sells pet supplies."
    • AI Response Example:
      1. "Top 10 Must-Have Pet Accessories for New Dog Owners"
      2. "The Benefits of Organic Treats for Your Cat’s Health"
      3. "How to Set Up a Cozy Space for Your Small Pets: Tips & Tricks"

By using WHC’s AI-powered WordPress site builder, you can effortlessly bring these ideas to life on your website, saving you time while delivering polished, high-quality results.

Marketing and organizing your project with AI

Beyond website creation, ChatGPT can help you organize and market your project by creating to-do lists, offering social media strategies, and advising on how to grow your audience. Whether you need help planning a launch or figuring out how to reach more customers, AI can provide useful, actionable insights.

Examples:

  • Create a Social Media Strategy: "Create a simple social media strategy for a new online store selling artisanal coffee. Focus on Instagram and Facebook."
    • AI Response Example:
      1. Goal: Increase brand awareness and drive traffic to the website.
      2. Content Ideas: Share daily coffee recipes, behind-the-scenes photos of the roasting process, customer testimonials, and educational posts about coffee varieties.
      3. Posting Schedule: Post 4-5 times per week on Instagram, including Reels and Stories. Share 2-3 posts per week on Facebook, with links to blog content and product pages.
      4. Engagement: Host a weekly Q&A about coffee, run a giveaway campaign, and respond to all comments within 24 hours.
  • Promotional Campaign: "What are some effective ways to promote a new ebook on productivity for freelancers?"
    • AI Response Example:
      1. "Create a limited-time discount and share it across your social media channels."
      2. "Run a Facebook ad campaign targeting freelancers and remote workers."
      3. "Partner with influencers in the productivity niche to review and promote the ebook."
  • Project Management To-Do List: "Help me create a to-do list for launching a new podcast about small business success stories."
    • AI Response Example:
      1. "Define the podcast format, episode length, and target audience."
      2. "Create a list of potential guests and reach out for interviews."
      3. "Design the podcast cover art and set up a hosting platform."
      4. "Develop a content calendar for the first 10 episodes."
      5. "Record and edit the first 3 episodes for the launch."

Final Thoughts

Nowadays, starting a business, side project, or personal website doesn’t have to be complicated or overwhelming. With the support of AI tools like ChatGPT, you can streamline every step of the process, from brainstorming ideas to creating engaging content and developing effective marketing strategies.

Whether you’re working with ChatGPT on its own or leveraging WHC’s AI-powered WordPress site builder, you can access a powerful set of tools to help bring your vision to life. The combination of AI-driven suggestions and user-friendly integration makes it easier than ever to launch and grow your online presence, no matter your level of expertise.

Ready to get started? Explore WHC’s AI-powered solutions today and see how quickly you can turn your ideas into reality!

Sitejet builder

Introducing Sitejet Builder: Empower your clients with easy website creation

We’re excited to announce the launch of Sitejet Builder, a powerful new website builder now available and built-in with all our Cloud, Dedicated Server, and Reseller hosting plans. Designed with agencies and resellers in mind, Sitejet Builder makes it easier than ever to provide clients with a powerful website creation tool to design and launch stunning websites—no technical expertise required!

Sitejet is included for free with cPanel, with paid options for advanced features including e-commerce. 

Whether you’re an agency, a business owner, a freelancer, or a reseller, Sitejet Builder offers a host of features that set it apart from other builders on the market.

Sitejet dashboard

Why choose Sitejet?

As an agency or reseller, delivering high-quality websites to your clients efficiently is crucial. Sitejet Builder streamlines this process by providing:

  1. Intuitive Design Tools with coding versatility: Create professional websites quickly with the drag-and-drop editor, or build from scratch using your own code for full customization.
  2. AI Content Writer: Leverage cutting-edge AI tools to assist with design suggestions, content generation, and layout optimization. These features streamline the website creation process, making it even faster to get online.
  3. Simplified SEO with AI: Improve your site’s ranking and visibility with a few clicks! Generate engaging SEO information like meta titles, meta descriptions, and find relevant keywords for pages, descriptions and collection items - all tailored to your website!
  4. Customizable Templates: Choose from a wide array of professionally designed templates tailored to various industries. These templates are fully customizable to reflect your brand’s style and ensure your website looks great on any device, whether desktop, tablet, or smartphone. All designs are automatically mobile-friendly.
  5. Easy Content Management: Keep your website up-to-date and fresh with a simple content management system that makes it easy to edit pages, add media, and more. Easily create layouts, customize pages, and adjust elements without any coding skills.
  6. Seamless Integrations: Easily enhance websites with integrations like Google Maps, OpenTable, Eventbrite, Google Analytics, and Facebook Ads to display maps, manage reservations, and promote events in a highly functional and interactive online experience for your visitors. 
Sitejet writer

How can agencies leverage Sitejet?

Imagine you're a digital marketing agency tasked with creating websites for several small business clients. With Sitejet Builder you can now:

  • Speed Up Development: Quickly build and customize websites, reducing turnaround times.
  • Enhance Client Satisfaction: Deliver professional, functional websites that meet and exceed client expectations.
  • Expand Your Services: Offer website creation as an added value without needing additional technical staff.

Unlock Powerful E-Commerce Capabilities 

While Sitejet Builder is free with all our Cloud, Dedicated Server, and Reseller hosting plans, you can unlock advanced features for e-commerce with a paid upgrade. This enhancement includes:

  • Sell. Any. Product.: Whether it's physical items, digital goods, subscriptions, gift cards, or even accepting donations, the upgraded Sitejet Builder allows you to sell it all. Enjoy seamless product and inventory management fully integrated within the builder.
  • Payment Gateway Integrations: Easily connect your store to major payment processors like PayPal, Stripe, and more, ensuring smooth transactions for your customers.
  • Advanced Shipping Options: Provide flexible shipping methods, including real-time carrier rates and multiple delivery options.
  • Engage With Customers: Boost conversion rates by recovering abandoned carts through automated emails. Strengthen customer relationships with targeted marketing campaigns and automated communications.

Discover more tools

WHC is committed to providing tools that help you and your clients succeed. Alongside Sitejet Builder, we’ve also introduced—Site Quality Monitoring. This freemium tool keeps tabs on website performance, uptime, and health. Access additional features directly through your cPanel interface to ensure a website is always running optimally.

Ready to try Sitejet? If you have Log into your cPanel dashboard to get started with Sitejet Builder today and begin creating your new website!

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