8 business ideas for 2024

8 business ideas for 2024

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A new year brings new beginnings and the perfect time to dive in and start your online business! 

Whether you've been looking to explore new opportunities or earn extra income, this list of online business ideas is intended to spark your imagination and maybe give you the boost you need to start.

This edition focuses on current digital trends and market needs for a list of ideas that have great potential for success.

Here are 8 promising business ideas for 2024.

Virtual assistant

1. Virtual Assistant

The role of a Virtual Assistant (VA) is becoming increasingly popular in today's digital-first world. A VA handles a variety of administrative tasks from a remote location, such as managing emails, scheduling appointments, and various other support services. If your forte is organization and communication, this one is for you. 

Becoming a virtual assistant offers you the flexibility to work from anywhere, and the demand for VAs continues to grow as businesses seek efficient solutions to streamline their operations. Networking and word-of-mouth referrals will be effective ways to grow your client base, or you can offer your services on Fiverr, with the flexibility to work with multiple clients. And once you’re ready to build a solid online presence, you will want to consider having your own website.

Health and Wellness Coach

2. Health and Wellness Coach

The pursuit of health and wellness is more than just a passing trend; it's a lifestyle choice that many aspire to but often find challenging to undertake alone. 

Before starting this project, you may want to explore the many courses and certifications available online. You can try Coursera or UdeMy.

As a Health and Wellness Coach, your role is to guide and inspire your clients on their wellness journey. This role might involve creating personalized fitness and nutrition plans that align with their fitness level. You might also guide them through stress-management techniques like mindfulness or yoga, or support them in achieving their more global goals, such as running a 5K or adopting a balanced lifestyle. Your support is crucial in helping clients make concrete, positive changes in their health and well-being. This idea is perfect if you’re passionate about fitness and nutrition and want to make a positive impact on others' lives.

Eventually, after relying on word-of-mouth and making your mark on social media, you'll need a more solid online presence. It could be a blog created on Wordpress, for example, where you can share your expertise, connect with potential clients, and showcase your services.

Personal Shopper

3. Personal Shopper

Busy lifestyles and a preference for personalized services make personal shopping a promising business.

A Personal Shopper is someone who assists clients in selecting and purchasing a variety of items, from clothing and accessories to groceries, based on the client's individual preferences, needs, and style. For a more concrete example, a Personal Shopper can help a busy client revamp their wardrobe for a new job, selecting outfits that suit their style and body type. And it's not just about fashion. If you have a penchant for decorating, this could be your niche. You could work for delivery services or as a freelancer. 

This business idea is ideal for those with a keen eye for detail, a passion for shopping and customer service, and a love of keeping up with the latest trends. It's more than making purchases; it's about providing a personalized service that saves time and brings joy to your clients' lives.

Creating a website or having an active profile on social media can showcase your services and help attract potential clients. These platforms are ideal for sharing client testimonials, before-and-after transformations, and the unique shopping experiences you offer.

Content Creator

4. Content Creator

Have you ever thought of becoming a content creator? If you have a talent, expertise, or subject you know like the back of your hand AND you enjoy sharing your knowledge, this idea is for you. Creating engaging and informative content can attract a significant following and open monetization opportunities, whether through a blog, videos, podcasts, or social media.

As a Content Creator, you have the flexibility to craft unique content for your own platforms or to be hired by companies to create specialized content for them. Establishing a personal website as a portfolio can be incredibly beneficial, showcasing your work and making it easier to approach customers and promote your services.

Plus, there's a growing demand for user-generated content (UGC), which adds authenticity to company campaigns and doesn't require you to have a community of followers. This could be something interesting to explore!


5. Copywriter

The demand for skilled Copywriters or Content Writers continues to grow as businesses need quality written content for their websites, blogs, and marketing materials. 

This role is a perfect match for those who love writing and have a talent for words. A good Content Writer blends creativity with strategy, tailoring their words to fit the client's voice and objectives. Of course, understanding SEO basics will be necessary to create content that resonates with readers and performs well in search engine rankings. Whether crafting compelling copy or incorporating relevant keywords, the role of a Content Writer extends beyond words – it's about creating content that captivates and ranks.

There are many websites where you can offer your services, such as Upwork or Fiverr. You can also use specialized platforms like Medium or social networks like LinkedIn or X (formerly Twitter) to start or find new opportunities.

Social Media Manager

6. Social Media Manager

Social media continues to be a pivotal marketing tool for brand development. If you have experience or knowledge in social media or digital marketing, why not become a Social Media Manager? This role involves building effective strategies, planning and creating engaging content, analyzing performance, and staying on top of the latest social media trends and platform updates. 

As a freelance Social Media Manager, you'll have the opportunity to work with diverse clients, helping them connect with their audience and expand their online presence. Plus, there are many online resources to help you get started. 

You might want to create a professional website with a portfolio to showcase your skills and services and attract customers. If you’re not ready to do that yet, as soon as you decide on a brand name, consider securing your domain name.

Graphic Designer

7. Graphic Designer

In the web era, graphic design is an essential need for businesses and individuals alike.
As a Graphic Designer, you will create visual concepts that communicate ideas, and inspire, inform, or captivate consumers. Whether it's designing logos, websites, advertisements, or various types of media, your artistic and technical skills will be in high demand. You’re creative but don't have any formal training? You can find a wide range of courses online.

Freelancing as a Graphic Designer allows you to work with a diverse range of clients and industries, allowing you to choose projects that align with your personal interests and expertise.

The evolution of the graphic design field, especially with AI tools, offers exciting possibilities. These new technologies can make your design creation more efficient and effective. Being adaptable and mastering these new tools will be key to success in this dynamic and evolving industry.

If you're ready to get started, you'll probably want to start by establishing your presence on social networks or turning to sites like Fiverr. Eventually, you'll need to create a website to showcase your creations. Above all, don't forget to create a strong brand identity for yourself. This will showcase not only your design skills but also your understanding of branding, which is invaluable for attracting clients.

SEO Consultant

8. SEO Consultant

The importance of online visibility has made SEO (Search Engine Optimization) more crucial than ever. If you have expertise in SEO strategies, offering consultancy services can help businesses improve their search engine rankings and online presence. Your tasks will include keyword research, content optimization, and understanding search engine algorithms. 

A crucial aspect of your job will also be to develop and implement local SEO strategies, helping businesses to stand out in specific geographic areas and attract local customers. If you're passionate about digital marketing and have a keen analytical mind, your expertise can significantly impact a business's online presence and success, especially in local markets.

To get started, be active on freelance platforms and LinkedIn, where you can connect with potential clients. Additionally, consider creating a blog, on a platform like WordPress, to share your insights and showcase your expertise in SEO. 


The business ideas we've shared are just the beginning. It gives you a small glimpse into the varied and dynamic landscape of today's business world. There are so many opportunities!

We encourage you to explore these ideas, mix and match them with your unique skills, and create something truly unique, tailored to your expertise.

And if you're looking for even more inspiration, check out our other business ideas.

Next step: take the plunge! Don’t worry, there are a ton of resources on our blog to help you get started. 😉

About the author: Marine Nolf

Marine's the Marketing and Content Specialist here and WHC's voice online. She enjoys creating inspiring copy and eye-catching visuals. In her spare time, you can find her exploring Montreal, baking cookies, or volunteering in animal shelters.

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