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Why You Need a Disaster Recovery Plan and How to Create One

If you have a business and operate a website, you should seriously consider creating and implementing a disaster recovery plan (DRP). Whether it’s from natural disasters (like the fire affecting a major datacenter in France in March), hacks or data breaches, you want to mitigate any potential losses and plan your response strategy before disaster hits.

Remember, your hosting provider will generally only be responsible for the value of the hosted service itself, and not lost revenue or the (often priceless) value of your data, so plan accordingly!

Disaster preparation

What is a Disaster Recovery Plan?

A disaster recovery plan (DRP) is essentially a roadmap outlining procedures that enable the recovery of critical systems (like your website and its data) after a human-caused or natural disaster situation. This plan should also include the people and tools involved in the recovery process to minimize loss as much as possible.

What’s at stake? You could experience revenue loss, customer attrition, and your reputation may be irrevocably damaged. The money and time involved in identifying, solving then finally ‘cleaning up’ after the disaster (including added strain on customer service) could all impact your bottom line substantially. 

So how can we minimize some of these potential losses? Let’s explore how a disaster recovery plan can help.

Disaster Recovery Plan

How to Create a Disaster Recovery Plan

It’s important that you have a plan for specific situations and know how to quickly implement the steps required to reduce losses and get your website back up and running again as quickly as possible.

Here’s a simple outline on how to create a proper disaster recovery plan:

Identify potential threats

These could include:

  1. Natural disasters like earthquakes, tornadoes and fires
  2. Problems with critical vendors, like your data center, CRM, backend payment system, etc.
  3. Data/security breach like getting your data stolen or website hacked
  4. Unintentional deletion/loss of data



You can also inquire with your web hosting provider, on whether or not your backups are stored within the same data center, or multiple locations. This can further mitigate any risks to complete data center losses, although a rare occurrence.

Identify a disaster response team

Your team members should be included in the disaster recovery planning process to offer their expert input, or at least be made aware of their role and trained in each disaster recovery process you’ve outlined.

The team may consist of system administrators, developers, managers, customer service agents, communications specialists, or your legal department. 

Document your recovery plan

You should be identifying the following:

  1. Internal and external teams and/or vendors
    Who should be involved in this process?
  2. IT resources
    What software, platforms, hardware and other resources do you need to implement a recovery?
  3. Budget
    How much money will it cost, for continual backups, and including man hours and downtime hours (revenue lost), to support this process?
  4. Communication channels
    How will you bring awareness to customers or respond to the public, knowing your website is likely inaccessible at this point?
  5. Testing your process
    What can you do to test your recovery process to be sure it’s sound before disaster hits?
  6. Audit process
    How will you determine whether or not you were successful? What do those markers include? Timing, budget, customer attrition rates etc.
  7. Disaster avoidance/mitigation
    What will you do to avoid these disasters altogether, or mitigate the risks further?

Document an incident response plan

As part of the DRP, you’ll likely want to create an incident response plan which includes:

  1. Preparation
    Creating the right processes and procedures for responding to a security attack
  2. Identification
    Creating a process or system that can detect and identify when a threat occurs
  3. Containment
    Limiting the amount of damage from an attack, through timeliness and isolation
  4. Eradication
    Eliminating the root cause of the issue
  5. Recovery
    Restoring your systems and returning to your preferred system state
  6. Lessons Learned
    Highlighting what went well, or what could be improved upon in the process

As always, avoiding disasters or preventing them from happening altogether is preferred.

Prevention is always better than having to implement a cure!
Disaster prevention

How to Prevent Major Disruptions

Even with a well documented DRP, your recovery process may not be effective if you haven’t already taken the following important steps. 

Invest in security

You should be aware of and invest in the proper security measures and tools to keep your website secure. This should include protecting your website with SSL certificates, and scanning your website regularly with a monitoring service, like SiteSafe Protection. Once identified, fix or patch possible bugs or vulnerabilities in a timely manner. Consider delivering regular security awareness training to your team (and yourself!).

Create frequent backups

Perform backups of your website and databases often. The backup frequency can vary based on your website’s activity, but we recommend daily backups. Your web hosting provider should be able to provide some form of automated backups.

In addition to relying on your provider’s automated backup service, consider saving a copy of all important website content and changes on your computer or on a secondary storage, in case of major disruptions. Test your backups at least once per year.

Avoid single points of failure for your website

If your website provider’s datacenter experiences a catastrophic failure, are they equipped to recover backups and get your service up and running at an alternative site? While rare, major hardware outages or more generalized networking outages or natural disasters at a single site is always possible.

As such, it’s important to choose a provider that has a presence in multiple physical locations, and that provides some level of redundancy so that your website’s data is stored across multiple redundant storage units.

WHC hosts its web hosting data on redundant storage arrays, meaning that if a single drive were to fail, others would take over automatically while the faulty drive was replaced. Furthermore, WHC operates out of multiple datacenter locations, ensuring business continuity can be maintained even in the most dire of situations.

Secure all your accounts 

In addition to using separate strong passwords for all your logins, consider using a secure password manager like LastPass or 1Password and enabling 2 factor authentication for access to your account. This keeps your account information and data much more secure.

Protect your domain names

This can include enabling Domain Privacy Protection and domain locking, to prevent unauthorized transfers of your precious domain names by malicious users.

Choose a reliable provider backed by uptime guarantees 

Choose a web host provider that offers a minimum of 99.9% uptime guarantee, and has the team and equipment in place to quickly respond to any incident that may arise, at any time.



So, tell us, do you have a disaster recovery process and have you ever had to use it? Let us know in the comments below!

4 Reasons to secure your domain name now

An accessible internet has changed the world we live in forever. Owning a domain name used to be considered a luxury or limited to brands and businesses. Now, registering your own domain is so affordable and easy to do that anyone can purchase a domain to build their own presence on the internet.

What is a domain name? Just like a home address helps people find your house, a domain name like whc.ca is your website’s unique name online.

Let’s review our top 4 reasons why Canadians should consider buying a domain in 2021.

Remember, time is of the essence when it comes to domains! Available now; gone tomorrow. So if you find one you like, you should secure it immediately, or risk losing it forever.

1. Grow your personal brand

Canadians are moving fast at locking down their own personal names as a domain. Even if your brand is only YOU; the person, the individual, the talent or perspective you have, and not some business you created. You should still secure a domain that represents everything you do. Personal branding has become so important, now more than ever in history.

FACT: If someone wants to learn more about you, it only takes a few clicks before they come face-to-screen with your online presence. These consist of images, social media profiles, different mentions of your name in online publications over the years, etc. All these elements represent who you are… they represent your personal brand

"Your brand is what people say about you when you’re not in the room.”

- Jeff Bezos

When you own your personal domain and brand, you can help to better curate the content that shows up when someone types your name into a search engine like Google.

Personal branding is being acknowledged as so important that it's now common for parents to secure their babies’ online presence, even before they’re born! So not only does the baby get a crib, and a room all set-up before birth, but they also get their own secured domain too. Registering a domain for your kids has many benefits for their future; most are just starting to be recognized now.

There is no doubt that personal branding is becoming increasingly important for this generation and all future generations. Branding is no longer a vague concept limited to businesses or influencers… In today’s world, everyone has a personal brand!

2. Control your content

An online presence can be difficult to fully control, but having your own website or domain puts you in the driver’s seat of your own image and brand. Owning your own domain helps you control the narrative.

You have greater freedom of speech as you can (reasonably) post whatever type of content you want, and ‘own’ that content. Facebook and other social platforms can ban you if you don’t follow their terms of service. With your own website, you’re able to openly express your opinions and create content that resonates the most with you without (much) limitation. That can come in useful, depending on your niche. Just ask all the Canadian-based cannabis companies trying to advertise perfectly legal products or services on Facebook; it’s extremely difficult or nearly impossible to do. 

To put it simply, using social media platforms is like renting a studio in downtown Montreal, with a long list of rules to make sure you don’t bother the neighbors. However, owning a domain and website is more like owning a house where you get to set your own rules.

Securing a .ca or .com is only the beginning. If you already have a business, a website or you own a domain… It might be time for you to extend your reach and secure other extensions for your brand (.ca .guru .love .net etc.). You protect your business and brand when you secure other popular extensions, so competitors or other businesses cannot hijack your name or use it for nefarious purposes.

3. Make a profit

Some domains age like wine.

Have you ever heard of ‘Domaining’? Yes, it’s a thing. 

Domaining AKA Domain Name Speculation is the art of registering popular or useful domain names and selling them for a profit.

You can hit the jackpot if you find the right domain and secure it and sell it at the right time.

Here are just a few of the known high-profile .ca domain name sales (as reported by BizNets in 2018):

  • creditcards.ca $650,000
  • jobs.ca $600,000
  • poker.ca $400,000
  • slots.ca $206,906
  • flights.ca $120,000
  • usedcars.ca $115,920
  • flight.ca $99,000
  • coupons.ca $85,000
  • coupon.ca $75,600
  • pw.ca $60,000
  • ia.ca $58,590
  • emplois.ca $56,200
  • cv.ca $54,977
  • ampli.ca $50,000
  • cheapvacations.ca $47,000

Some domainers earn their living exclusively through buying and selling domains, also known as domain brokering.

4. Boost your credibility and professionalism

Securing your own domain is the start of something great. Most successful entrepreneurs will tell you that the moment they secured their domain name was the moment they felt like a true professional. 

A domain name helps you look more credible, whether or not you sell things online! For example, when bundled with professional email your domain enables you to create your own branded email and look like a pro. So instead of using [email protected] on your resume, you can put your domain email (like: [email protected]), and increase your credibility and brand recognition with every email you send.

Ready to get your own domain? 

Start by searching for an available domain name and reserve your domain today! Depending on the domain extension you choose, it could be as inexpensive as a 10$ investment a year!

How do you decide on a domain name?

You could choose a domain based on:

  1. Your actual name (sallykathryn.com)
  2. Your business name (thepeopleguru.ca)
  3. A keyword (kiteforce.ca)

Consult the Canadian Guide to Finding Your Perfect Domain Name for some killer tips to get the best domain for your needs.

2021 is the year for people to start owning their space and presence on the web. It’s easy to do and can serve so many purposes, including income and credibility. So what are you waiting for?


Psst, if you own a domain for your business but you do not have your own website, you may want to read 5 reasons your business needs a website.

Better Access for Freelancers

You’ve been asking for it, and we’re happy to be finally delivering it! Our latest update to the Client Area now provides you with a more flexible approach to account access and control.

The updated Client Area introduces the concept of Accounts (formerly referred to as Clients), which are entities or persons who own products or services, and Users, who are the individuals that can access those accounts.

Each account has a user that is its Owner and is able to give access to additional users from their Client Area. This new functionality makes it possible for you to easily grant access to your web developer, IT person, or bookkeeper (to name a few) to your WHC account in order to assist with or execute specific tasks!

If you’re a web developer or agency, your same user can now be used to access all of your client’s accounts.

Below is a high-level walk through but for a more detailed tutorial, you can check out our help center article on how to manage user account permissions in the Client Area.

Managing Users in your Account 

Client Area User Management

Account owners can now invite new users to join their account. To invite a new user, simply access the User Management page and type in their email address. An email invitation will be sent to the new user, allowing them to accept the invite. 

The main Owner can manage permissions for each of these users, and can revoke access as required. For example, you may want to provide access to your web hosting account to your web developer, without granting them billing privileges. Conversely, you may want to provide billing and invoice access to your bookkeeper, without granting them access to your hosting and email. 

What’s more, if a user already has access to multiple Client Accounts, they can use a single login to access multiple accounts.

Accessing Multiple Accounts with a Single User

Client Area Switch Account

With this latest upgrade, users who have access to multiple accounts will be prompted to select which account they wish to log in to, when connecting. They’ll also be able to switch between accounts at any time via the Switch Account section of their Client Area.

If you were using sub-contacts with their own logins in your existing account, you’ll notice that they’ve been automatically transformed into their own users. No additional action is required.

Want to earn extra money through referral fees? We have a comprehensive Affiliate Program where you can receive up to $300 in commissions! It’s simple to sign up (through your Client Area; under Affiliates) and can become an additional source of income for freelancers. To learn more about the program and our latest conversion tracking additions, you can check out our blog on the subject: WHC Affiliates: Track your conversions!

An Improved Shopping Experience

In addition to this update, you may notice that our shopping cart experience has changed as well. We aimed to simplify both our pricing structure and the purchasing process.

We hope these latest updates will make account access and management much easier for those of you managing multiple clients and logins, as well as a better overall purchase experience for our customers.

As always, we’re happy to receive your feedback and suggestions. Looking to see other improvements to your Client Area? Let us know in the comments below!

Marie-Eve Petit

WHC’s Blog

Articles by Marie-Eve Petit

Marie-Eve is WHC’s Marketing & Communications Manager and an unapologetic word nerd. Passionate about tech, music, and the power of punctuation, she thrives on helping Canadians succeed online and making an impact at WHC. When she’s not at work, you’ll find her enjoying a spritz on a terrace somewhere, lost in her garden, or maintaining her undefeated Scrabble streak (since 1998!).
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5 Reasons your business needs a website

Entrepreneurs across the country are moving their businesses online faster than ever. As a result of the pandemic, it’s become abundantly clear that having an online presence, and especially a place to sell your goods and services outside of a brick and mortar establishment, is essential for business success in 2021 and beyond.

Back in July 2020, our partners at CIRA (‘Canada’s internet’) stated, “Canadian businesses and organizations are starting new e-commerce websites and pivoting online at a pace never seen before...” 

We go over what we believe are the main reasons why businesses in 2021 should have their own website, and finally, how to start the process.

1. Be the #1 source of information for your products/brand

People research everything online.

Roughly 80 percent of consumers conduct online research before purchasing anything (according to this eCommerce Foundation study and others like it).

Even if your products are only available in stores, people will still search for information online before ever buying in-person. Whether it’s looking at the specifications, reviews, or even just pictures, these first impressions matter.

People don’t want to part with their hard-earned cash, so they search for products and brands worthy of their trust and money. Having a strong presence online simply strengthens your brand, builds that credibility and trust, which translates to more sales for your business. 

If your target audience is in Canada, you’ll want to check out the benefits of choosing a .ca domain for your website too.

2. Go where the people go

Location. Location. Location. 

It’s safe to say that ‘staying in’ is the new ‘going out’, and shopping online has become the new normal. People all over the world are browsing the web and shopping for everything nowadays, from groceries to construction equipment. Many even purchase directly from their phones, not even taking the time to log into their computers.

Since March 2020, Canadians rapidly shifted to online buying simply because stores were closed due to COVID or they wanted to avoid crowds. With this change also came great opportunity, as many Canadians started their own businesses and began selling their products online.

This consumer shift also transcends shopping. People are learning, socializing, and consuming media from the comfort of their couch. So, regardless of what you offer the world, whether it’s an opinion, a passion, or entertaining content, the best place to connect with people is online, through a website.

Your own website instantly opens the door to a worldwide market. It also gives your business the ability to run 24/7 and without borders.

3. Save time and do more

Who’s ready to work around the clock? Probably not you (and definitely not me)... but a website can!

Having a website can be a time saver for any entrepreneur or small business owner. Just think of the number of calls for simple questions regarding location or hours of operation. Most of your existing or potential customers can find basic information about your business on a website at any time, day or night. 

E-commerce and automation are also game changers when it comes to your business. Automating your sales process means creating a 100% passive income. Meaning you could literally make sales as you sleep or make a living while backpacking across the Canadian Rockies.

4. Tell your story

How can your small business stand out against the major players in your industry? With a powerful brand story... One that triggers emotions or establishes a connection with your visitors. And we don’t mean a sales pitch! We mean images and words put together to display your brand’s own unique story, personality, and tone. A story that creates ‘know, like and trust’ in your brand.

It’s similar to meeting a new person during happy hour at a bar, remember those? The person you meet is unlikely to shout and repeat that you should become friends over and over again. It usually goes more like: Hey, what’s your name?... Where you from?... What do you do? Then, depending on those answers and their delivery, you decide if this person is a good fit for you, has a good vibe, etc. Bonus points if you laugh or smile during the conversation, right? It’s the same with a website. A blend of images, words, and tone (think the voice of your brand) working together to shape your unique story, and ideally an authentic and inspiring one.

You’d be surprised at how many people actually want to hear the story of how it all started. This is a great way to make people fall in love with your brand and differentiate yourself from your competitors.

5. Generate passive revenue

Unlike a 9-to-5 job, your online income is not limited to the number of hours you work. You’re not trading hours for dollars.

Although it does take time and dedication, after your initial website development, simple optimization through tweaking content or improving SEO can pay out in spades over time. 

You’ll be able to grow your business and automate your processes enough to significantly reduce the number of hours you spend while increasing your income. Passive income is the best income, right?

How to get started:

We know we’ve convinced you that your business needs a website, but what steps should you take to actually start one!?

Here’s what you should do... 

  1. Choose a great domain name (make it short, clear and memorable)
  2. Choose the best way to build it (select the site builder based on your website development skill level)
  3. If required, choose a hosting plan (and make sure it’s Canadian-based!)
  4. Start writing the perfect content and building your beautiful website... the sky’s the limit

The time has never been better as potential customers are already searching for your products/services online.

So what are you waiting for?

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