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How to boost cybersecurity when money’s tight

The level of organizational cybersecurity is often subjected to budget constraints. But by the same token, the need for security-related tools and services has steadily grown as the expansion of technology brings on bigger and more complex threats. 

As small to medium-sized businesses (SMBs) continue to use exciting new technologies to speed up their digital transformation, they’re able to take advantage of game-changing opportunities but at the cost of taking on greater cyber risk. That is why savvy enterprises are on the lookout for methods to reduce costs while enhancing the effectiveness of their cybersecurity capabilities. 

Business finances have been adversely impacted by the COVID-19 outbreak, and security-related budgets are the first to be downsized in many cases. The pandemic has also brought an incredible amount of clever cyber threats and scams. Phishing attacks, remote malware, use of Bring Your Own Device (BYOD), and middle-man attacks have all increased due to the onset of remote working.

Fortunately, there are some ways organizations can prepare a financial plan to protect and secure their data, networks, systems, etc., within their budgets. 

How to budget for SMB cybersecurity 

Planning the financial future of your business, while considering threats, is always the first step to success. Remember, no matter how much money your business spends on strengthening its cybersecurity posture, there is never a guarantee of complete protection. 

So your best bet is to deploy a multifaceted cybersecurity program that provides ongoing protection. Maximize your existing resources by training your personnel to deploy them correctly, test them often and update them regularly to mitigate costs if the unwanted happens.

Here are a few pointers to help you stretch your cybersecurity budget to the max:

Step 1: Understand the nature of your business

Instead of simply looking for threats, it is vital to understand your business's nature so you know what might be attracting the threats in the first place and how you can protect against them.

Make sure you know the answers to the following questions:

  • What are your company's most critical strategic initiatives?
  • Which processes help you generate value? 
  • What are the most essential supporting processes that require protection? 

Consider these questions and consult with your peers to better comprehend how to prioritize aspects that need the most protection.

Step 2: Measure the risk to your business

Next, it is essential to determine the resources that could be affected by security threats. How can this interruption impact your organization? How much revenue will be threatened?

Furthermore, if an asset wasn't available for an hour, day, or week, how will it affect your business operations? What secondary effects can accrue from that? Will there be potential fines or a regulatory impact? Damage to the brand image? For each of the vital assets, processes and initiatives, determine if security issues and concerns impact their success. 

This would also be an excellent time to use penetration testing to find system vulnerabilities. According to cybersecurity expert Barbara Ericson of Cloud Defense, "with penetration testing, a cybersecurity expert can try to find and exploit any vulnerability in your computer systems before they have a negative effect on your organization. Think of penetration testing as simulated practice attacks made for your benefit."

Penetration testing then allows you to gauge the type of threats that exist. Here, you can leverage threat intelligence feeds and figure out how probable they can pose a risk to critical systems' integrity, availability, or confidentiality. 

To effectively evaluate the intensity of risks: analyze which assets (customer base, intellectual property) or processes like human resources, finance, sales, etc., are vulnerable to attacks and hackers and why - disruptions, monetization, etc.

Step 3: Consider the value of security

To quantify the risk for critical processes or initiatives, you can do this by merely multiplying the total vulnerability impact by the possibility of a threat exploiting that system's weaknesses. A risk matrix can effectively help you prioritize security-related risks by exposing potential damage from the chances of the risk occurring.

For processes or assets where both the probability and the risk are high, find the controls implemented to mitigate the risk or minimize its chances. How good are the solutions? What is the current intervening time to identify a threat? Calculate the value of a prompt response that alleviates the impact on your business from security breaches like data exfiltration. 

Security starts with choosing the best web hosting provider. Did you know WHC protects your websites with a 6-layer security system, called Imunify360? Furthermore, it includes extensive DDOS protection, two-factor authentication, and automatic software updates to keep your website and data safe.

Step 4: Prioritize your cybersecurity efforts

Evaluate how you can reduce the resolution and response times by deploying better tools, making necessary changes to processes, increasing your staff, or training them. 

Figure out the best solution that can help you enhance your security efforts. Then evaluate and communicate the amount of difference it will make in line with how much you can stretch your budget.

When you are gauging your business's critical areas, don't overlook tools or platforms that can help you automate your operations and better allow you to understand the risks/threats in a digitally-enabled work environment.

With over 50% of business computing devices being of the mobile variety, coupled with the growth of internet-of-things (IoT), prioritizing the security of mobile devices may be the first step in your network security plan. Mobile devices such as smartphones, tablets, laptops, wearable, and portable devices are also opening the doors to new challenges to enterprise network security as more confidential data and information is being shared and stored on these devices. 

Another way to examine and prioritize security is through updated threat intelligence sources: leverage your social or work connections to find optimal resources and best practices. Finally, consider the outsourcing option, especially when you know your company's internal expertise lacks in a specific area.

There should be internal discussions on the importance of security, what value it brings to your company, and how it supports crucial initiatives to prevent risks that accompany breach costs. That way, you can collectively establish a solid case to increase the budget and achieve its strategic goals.

WHC’s SiteSafe Protection scans your website for possible threats and costs less than $10 a month. Solutions like this one, offers small businesses some level of security at an affordable price.

Step 5: Review your existing policies

Of course, there is no definitive way to prevent or avoid all kinds of cybersecurity or malware attacks. But it is pivotal to take preemptive measures to alleviate such unforeseen security breach events. 

Also, you need to have a solid plan of action that helps you determine how to deal with attackers and unauthorized users. One of the consequences of cybersecurity attacks is that you can lose vital data.

So, merely having effective security policies and guidelines in place is not enough. Proper implementation is also crucial to ensure the effectiveness of those policies. Hold frequent training sessions to educate your workforce about the best practices for security.

A disaster recovery plan can also help your team quickly recover your entire infrastructure or reestablish access to IT resources, applications, and data after an outage.

You need to monitor the adoption and comply with new rules and regulations that are designed to safeguard data integrity on a regular basis to make sure employees are doing all they can to avoid common security challenges. This also means assessing your current in-house security policies and reviewing them regularly to see if they are impactful.

When you detect and identify security vulnerabilities and threats early on, your organization reduces the vulnerability remediation costs significantly. Here are some simple, actionable ways that can help you improve your existing security efforts:

  1. Check if your employees follow all the policies, including the robust password procedures.
  2. Monitor your team when storing, managing, and backing up data in a safe and protected manner.
  3. Determine if your employees have the knowledge and tools to tackle security-related issues. Offer cyber education training for employees so they are aware of phishing scams, malware, etc., and can react effectively.
  4. Gauge your access management control and see if individuals/employees only have access to the essential data critical to performing their daily tasks, business functions, etc.

Wrapping it up

There will come a time when cybersecurity is a standard line item in all P&L sheets. For now, businesses must do what they can to mitigate the increasing risk of cyber-attacks and threats that could target their companies. 

A few decades ago, alarm systems and accounting software would have been an extravagance for a small business. But now these are among the first investments for any entrepreneur. Cybersecurity services are heading in the same direction. It’s a small price to pay for knowing that your business, your data, your staff, and your customers are protected to the best of your ability.

What exactly is WordPress?

Are you considering building your own website? By now, you probably know WordPress as the ‘world’s most popular Content Management System’.... But what does that even mean? 

If you’re just discovering WordPress and/or have never used it before, you might feel confused as you try to understand when and how you’d use it. There’s a whole range of in-depth articles on the subject, but very few when you’re just trying to grasp the basics... like why everyone talks about WordPress as being the holy grail for building your own website. 

WordPress has become so big and popular within the last few years that you probably heard the term several times before without having the slightest idea of what it really accomplishes (or maybe just a vague idea anyways).

So, how about we start from the beginning and stick to the basics? Here we go!

To better understand this article, make sure you understand what web hosting is, and why a website absolutely needs both web hosting and a domain name to live on the web.

What is WordPress?

WordPress is a free content management system that can be used to build and manage your website. It’s open-source software, which means it’s developed by a large community of people like you and me (only a tad more skilled). It’s the most popular way to build and manage your website, and powers more than 40% of the world’s websites.

Essentially, WordPress is considered by many as the best and easiest way to get your content onto the web. It’s the most popular Content Management System, often referred to as a CMS.

What’s a CMS? 

A Content Management System is a platform that allows you to create, manage and maintain your website (and its content) without the help of a developer or any complicated coding. 

There are other CMS’s that you may have heard of, like Joomla, Wix, and Shopify to name a few, but none of them have caught on as rapidly as WordPress. 

Did you know: Over 500 sites are being built using WordPress every day. There are developers all over the world who do nothing but design templates and plugins for WordPress specifically, such is the popularity of the platform! For example, there are over 55,000+ plugins in the WordPress Plugin Directory alone.

How does WordPress work? 

Now that we understand that WordPress is a tool that simplifies publishing content onto the web, let’s dig a little deeper.

From a technical perspective, WordPress works as an interface between the creator (who publishes the content), a database (the server that stores the content) and the visitor (who accesses that content) via a web browser. WordPress connects all these elements together. 

Now, this part might sound technical, but here we go… What makes WordPress so powerful is that when you use WordPress to publish content on the web, you’re essentially just entering data (images, text, links, etc) into a database. Once a visitor requests to visit the website (by entering its url into the browser), WordPress builds a ‘view’ with all the information it has, which is then rendered to the user in the form of a web page.

This is a huge advantage, as WordPress gives you the flexibility to easily change anything on your website, any time you see fit. Then publish the changes for visitors to see instantly.

Why is WordPress so popular?

When it comes to creating your own website, there are now an enormous amount of ways to go about building it. A popular choice is to use a simple WYSIWYG (what you see is what you get) site builder like Weebly, WIX, or Squarespace, to name a few.

With all these options, why is WordPress the most popular and is it worth all the hype?

There are 2 main reasons why WordPress stands out from the crowd.

WordPress gives you the freedom to completely customize your website like no other CMS. In short, WordPress separates content and content management, giving you complete freedom to edit and adjust the content and more control over every aspect of your website. 

WordPress is relatively easy to manage. The vast majority of WordPress users are just resourceful people without technical or designer backgrounds. The interface is straightforward and easy to understand. You’ll find text editors, free page builders like Elementor to create layouts and landing pages. Much of it can be done with a simple drag and drop, without entering a single line of code.

Here are a few other reasons why people choose to go with WordPress:

  • Free and open-source software
  • Works for any type of website
  • Supports multiple types of content
  • Available in many languages (196 and counting)
  • Supports bilingual websites 
  • It’s easy to learn basic WordPress skills
  • There’s a huge community behind it
  • Fully customizable with the thousands of themes and plugins
  • Let’s you easily scale and expand 
  • No need to be a tech wizard to manage your site
  • Great built-in SEO features
  • Offers great security features
  • Gives you 100% control over your website



… and, that’s just a few reasons why WordPress is such a popular choice!

WordPress is also the preferred choice when building a bilingual or multilingual website. We know a thing or two about that here in Canada, eh? 

What is the difference between .com and.org?

When experts talk about WordPress, or when you hear the word in a conversation, it usually refers to the application itself, hosted at wordPress.org. But to avoid confusion, let’s see the difference between WordPress, wordpress.com and wordpress.org.

WordPress

As in: “My website is powered by WordPress.

WordPress is the application itself. A free and open-source publishing application that anyone can download, install and use on any server to publish content on the web.

WordPress.org

As in: “When you’re new to WordPress, try asking questions in the WordPress.org forums.

WordPress.org is the official website that hosts the WordPress application. It’s on this website that you can download WordPress (the application). But this is also a go-to for all official documentation on WordPress, handbooks, support via the many forums, directories for templates and plugins, etc.

WordPress.com

As in: “I started my blog on WordPress.com but as it’s growing I need more functionality, so I’m moving it to a WordPress site and will host it myself.

WordPress.com is run by Automattic, the for-profit service provider that runs the WordPress project and offers paid WordPress services. You can build your website directly there, however, it may be restricted by the platform, in features and functionality. 



What kind of websites can be made using WordPress?

The best example would be our own website: whc.ca (wink, wink) but there are plenty more to choose from, like The White House, Sony Music, Walt Disney, and even Snoop Dogg (really!). 

WordPress started out as a platform used mainly by bloggers, but as you can see, today, you can build almost any kind of website using WordPress. Whatever you have in mind, there’s a vast choice of plugins and themes for any type of website you desire; from a basic blog that gets little traffic, to a large ecommerce website with millions of visitors a month.

To give you more ideas of how you can use WordPress, here are some of examples:

  • Business websites
  • News outlets
  • Portfolios
  • Resumes
  • Forums
  • Social networks
  • Membership sites
  • …and so many more!

How do I get started with WordPress?

To start a WordPress website, you must have a place to host it first, along with a domain name. (That’s the case for any website, WordPress or not.) Then you simply download the WordPress zipped file from wordpress.org and unzip the contents onto your web server. And that’s it! When the setup completes, you’ll have a working version of WordPress on your website. If this sounds way too complicated, just know that most providers offer simple 1-click installation tools to help with the installation. If you need help with this part, you can reach out to your web hosting’s support team for instructions or assistance. 

WHC offers Managed WordPress plans which are optimized specifically for WordPress hosting. You get the best features of WordPress without the hassle, like 1-click installation, pre-installed plugins and themes, a staging area to test any site changes before going live, and automatic minor updates. Not to mention the installation, updates, performance and security is all managed by WHC to keep your site safe, secure and working optimally.

So, that’s it! 

You now know the basics of what WordPress really is. 

Though WordPress can seem quite abstract for most newcomers, at the end of the day, it’s just one of the many ways to build a website. If you’re ready to build your own and think WordPress is the best way for you, you can get started in WordPress in 8 easy steps...

We hope this article has been helpful for you to better understand the basics of WordPress, and to see why so many people choose it when creating their website.





Starting a new project? And wondering how to get the ball rolling? Choosing the right domain name is often where it all begins!

We think you should definitely check us out at WHC. Proudly Canadian, we’re trusted by thousands of small businesses across the country. 


We offer affordable web hosting solutions to meet all your online business needs. Built for speed, our servers are located in Canada, from coast to coast. We also offer 24/7 assistance.

What’s new in WordPress 5.8

If you’re a WordPress user, there’s a lot to look forward to with the WordPress 5.8 update, such as better management of widgets and blocks, new image styling effects, block editor improvements, and even native WebP image support. Let’s take a deeper dive into this update!

Upon release, the WordPress 5.8 update will be made default for our Managed WordPress plan. So new users can take advantage of the changes right away!

Introducing the template editor

WordPress 5.8 comes with an all-new template editor. It allows you to build templates for your posts and pages to be saved and used whenever you like!

This feature also includes the new list view panel, which gives an overview of all the available template sections and blocks.

WordPress 5.8 Update

A new set of theme blocks have also been introduced, which can be very useful when building templates. These blocks are:

  • Site Logo
  • Site Tagline
  • Site Title
  • Query Loop
  • Post Title
  • Post Content
  • Post Date
  • Post Excerpt 
  • Post Featured Image
  • Post Categories
  • Post Tags
  • Login/out
  • Page List

The template editor will still inherit its styles from your main WordPress theme.

A new widget area block

The widget system has been overhauled to include a new block-based widget screen. Now your blocks can be added to widget areas, via Customizer or by visiting Appearance > Widgets from the side menu.

Simply click the ‘+’ button to select from all available blocks to add to your widget area.

WordPress 5.8 Update

This feature brings all the flexibility of the block editor right into your sidebar widgets. You’ll be able to make design changes such as editing colors, typography, spacing, and more without having to install additional plugins.

Native support for WebP images

WebP is a modern image format that provides superior compression for images on the web. WebP images are 26% smaller compared to PNGs, and 25-34% smaller than comparable JPEG images, without losing quality.

Until now, WordPress had no support for WebP images. With WordPress 5.8, you can (finally!) upload WebP images to your website without resorting to third-party plugins.

Block editor improvements

The block editor screen is likely where most of your time is spent when creating content in WordPress, so it’s great to see a number of changes coming with this update! Let’s take a look at some of the editor improvements in WordPress 5.8.

Duotone image effects

A new Duotone filter option has been added to enable you to colorize your images and cover blocks. You can add this popular design effect by clicking the duotone button.

WordPress 5.8 Update

You can choose between one of the default color presets or create your own!

WordPress 5.8 Update

Block pattern suggestions

When you search for a block using the add block panel, the editor will suggest patterns that you can add directly to your page. In WordPress 5.8, a number of new patterns have been added to help you create the perfect layout.

WordPress 5.8 Update

A better list view

The list view panel shows the complete list of blocks on a post or page. This makes it easier to navigate blocks, especially on more complex layouts. Simply click the List View icon to open the side panel, and then navigate through the available blocks.

WordPress 5.8 Update

Improved select options

When you click the select arrow icon, you’ll be presented with an improved block outline, with a convenient handle option to move and position the block on the page. You’ll also notice better block highlighting as you hover your mouse above different blocks.

WordPress 5.8 Update

How to prepare for the update

WordPress classifies the importance of its versions with a 3-digit sequence. Minor update releases affect the last number in the sequence (e.g. 5.5.2 to 5.5.3.). A minor release is intended to fix bugs and provide enhancements which will usually not negatively affect your site. If you use our Managed WordPress plan, you can enable auto-updates for all minor releases, see: How to enable auto-updates on Managed WordPress.

On the other hand, a major release (such as WordPress 5.8) is a big step forward for WordPress, and as such, there’s always a chance it might break something on your site. As a WordPress site owner, it’s up to you to perform major version upgrades manually. Note that this behaviour may be changed if you have some web development knowledge (see: configure core updates to learn more).

You can manually update your installation using the following procedure: Manually Update WordPress and WordPress Plugins.

Ensure you have a working backup prior to making any changes. This way you can easily revert to your previous installation if any problems occur.

If you’d ever like to have a look at any new version update changes prior to an official release, you can do so using one of the following methods:

  • Install the beta version of the new update: **It’s never advisable to test a beta release on your live website (due to the risk of a bug breaking the production site).** The best way to test the beta version is by installing and activating the official WordPress Beta Tester Plugin. Once installed, you can test out the new version and get familiar with the new features.
  • Use a staging environment: If you use one of our Managed WordPress plans, you can create a staging site to test out the beta release. This will create a copy of your live website to a separate staging environment for testing (that won’t affect your production site).

Wrapping up

We hope this article gave you a sneak peek into the exciting new changes in WordPress 5.8.

If you have any questions about how the upgrade may affect you, feel free to contact our support team, who will be happy to assist.

WHC Backorder

.CA Domain Auctions

Frequently Asked Questions

Every week at exactly 2PM EST (or 3PM EDT) thousands of previously owned .CA domain names expire and briefly become available for registration by new owners through a process called the TBR (To Be Released) Domains Drop.

A domain auction allows you to place a bid on these domains that are about to become available.

Some of the domains that drop during TBR are extremely valuable and represent a great opportunity to obtain a unique domain for a new business project or to invest in a domain at a bargain price, before anyone else.

Experienced domain investors usually buy low during the auctions, with the goal of selling high to individual buyers and make substantial margins. They can also “park” popular domains and run ads on their park page.
  1. Visit WHC's domain auction list to see the latest .CA domains dropping each Wednesday. The available list is finalized every Monday morning, often featuring several thousand unique .CA domains.
  2. Select the domain(s) you're interested in and place your initial bid. Each domain you bid on requires an entry bid, which serves as your starting bid if the domain goes to auction.
  3. Every Wednesday at 2PM EST(or 3PM EDT), the domains drop and WHC competes against dozens of other providers to be the first to secure your desired domain(s). This process generally only takes a few seconds, and results are published within 2 hours in your Client Area Auction Center.
  4. If WHC successfully secures your requested domain, one of two things can happen:
    1. If you are the only bidder for that domain, you win the domain! Its ownership is transferred to you once you have paid your entry bid and claimed your domain from your Client Area.
    2. If there are multiple bidders for that domain, the domain goes to auction. The auction lasts 7 days and closes around 1pm ET the following Wednesday. Bids placed in the last minutes of the auction will extend the auction by another 3 minutes. The highest bidder at the end wins the auction and receives ownership of the domain following payment and after claiming the domain.
If WHC is unsuccessful in securing the domain, you will not be charged and the domain is considered Missed. The entire process is therefore entirely risk free!
While there are dozens of providers that participate in the TBR domain drop process for .CA, WHC is your best option because:
  • WHC regularly wins more requested domains than other providers, with a 70% average success rate.
  • WHC operates the most advanced TBR auction system in the world, with over 15 years of continuous investment, research and development.
  • WHC has among the most simultaneous threads connecting to CIRA (the .CA registry) and a dedicated development team continuously working on improving our system.
  • WHC’s entry minimum bid is among the lowest in the industry, making the process affordable.
  • WHC values transparency and ethical business practices. We’re a CIRA and ICANN accredited domain registrar, and won’t compete with our clients for top domains.
  • WHC’s .CA domain registration, transfer and renewal costs are among the lowest in the world making it a solid choice for all your domain needs, even beyond the TBR process.
  • WHC’s domain auction system is spearheaded by domain experts with extensive domain investment experience and supported by 24/7 customer service teams.
A Domain Auction allows clients to bid on recently expired domains that are about to be deleted or have been deleted and re-registered by WHC. It gives you the chance to secure it during the Domain Drop, as part of the TBR process before it becomes available for normal registration again.

TBR stands for To Be Released, and it’s CIRA’s (the .CA registry) name for the process through which deleted domains become available again.

A Domain Drop is the specific event during which expired and deleted .CA domains become available to registrars through a competitive first-come-first-served TBR process. It occurs every Wednesday at 2PM ET, and lasts up to an hour. Top domains are generally snatched up on behalf of clients by leading registrars like WHC within the first seconds of this event. Domains that are not reserved during the Domain Drop are made available to the public as a regular domain registration at the end of the TBR process.
There are two types of bids during TBR:

The Entry Bid
Placing an entry bid from the WHC Domain Auctions page (formerly known as placing a backorder) shows your interest in a particular domain and allows you to participate in its Drop. All entry bids should be placed before the weekly Drop time, to ensure that we are able to prioritize your bid for you.

Entry bids represent the price you will pay for the domain if no one else places an entry bid for the same domain. You should consider placing an entry bid for each domain you are interested in securing.

Entry bids start at $18 and include the cost of the domain registration, if you win the domain. While this amount is not charged when the order is placed, a valid credit card must be provided and will automatically be charged if you are the winner of this domain. Increasing your bid before the auction sends us a signal that there is strong interest in this domain. Bids are one of the indicators WHC uses to gauge the interest for a particular domain and to prioritize this domain in its internal algorithm when competing against other providers during the Drop. Domains with multiple entry bids go to public auction after the Drop.

The Auction
If WHC secures a domain during the Drop, and that domain received multiple entry bids, anyone who placed a bid on that domain automatically participates in its auction and others can still join the auction. The auction begins shortly after the Drop, and lasts 7 days until 1 PM ET the following Wednesday. You will receive an email if you are part of an auction and can view and update bids through your Client Area’s Domain Auctions center.

When participating in auctions, you will see the following information for each domain auction:
  • Domain: This is the domain in auction.
  • My Bid: Your currently active bid in the auction.
  • My Max bid: This is the highest amount you’re willing to pay for this domain (sometimes referred to as a proxy bid). The system will automatically bid the lowest amount on your behalf as other people bid in the auction, up to your max bid. If someone outbids your max bid, you’ll need to enter a higher max bid for a chance to win the auction.
  • Highest Bid: The current highest bid leading the auction.
  • Status: This will show you where you are and if you’re winning or losing.
    • Losing: Someone else is currently the highest bidder. You have to increase your bid in order to win the auction.
    • Winning: You currently have the leading bid in the auction.
    • Pending Drop: The domain is currently awaiting drop. We'll let you know if we've been able to secure this domain after the drop.
    • Won: You have won the auction. After payment and claiming the domain you can start using it.
    • Lost: You have lost the auction.
  • Time left: This is the time left before the auction ends. Any bid placed in the last 3 minutes of the auction will extend the time remaining by another 3 minutes.
Keep in mind that popular domains are likely to receive a lot of attention (and bids) in the final minutes before the auction closes. We strongly recommend you set a high enough maximum bid to avoid losing the auction right at the end and monitor your auction closely in its final minutes. Popular domains often close at auction for amounts greater than C$3,000.

If you are outbid during the auction, you will receive an email letting you know.

The auction results for auctions in which you participate in will be available at the end of the auction in your Client Area’s Domain Auctions Center. This is also where you’ll be able to claim any domains you win.
Expiring domains are not available for general registration until after the Domain Drop, and only if no one has claimed this domain during the Drop.

If you’re interested in a popular domain that others are interested in as well, the domain will likely be reserved during the Drop and you will be unable to register it yourself using the regular domain registration process.

As such, the Domain Auction is the best way (and often the only way) to help ensure that you obtain the domain you want, before anyone else can.
After you win an auction, or if you are the only bidder for a domain, an invoice will automatically be created and we will attempt to bill your registered credit card.

The domain is yours as soon as we process your payment and can be claimed from your Client Area’s Domain Auctions center. As part of the domain claim process, you’ll need to specify the new domain owner’s contact information.

Once the claim is completed, you can fully manage your domain just like any other from your Client Area.
Some domains are more valuable than others. Every week, we hand-pick some of the hottest domains that are about to drop, saving you precious time that would otherwise be spent wading through thousands of domains.

Hot domains have a small fire icon () next to them on WHC’s Domain Auction page.

Hot domains are generally shorter domains (2 to 4 characters) or popular words that are likely to make for a strong online presence. These domains almost always end up in auction.
The final price will depend on the level of interest in the domain. Domains secured through the auction process can sell anywhere from $18 to four and sometimes even five figures.
Not at this phase. However, we plan to open our domain auctions platform to other popular TLDs soon.
Unfortunately, not at this time. We are in the process of improving the platform and working on adding an aftermarket section in the near future.

What is web hosting, anyway?

Maybe you’re thinking of starting an online business or perhaps you’ve already secured your domain name… Congratulations! It feels awesome, doesn’t it?!

But now what?

If you’re new to the digital world, it’s important to understand the basics of web hosting and how it works. This way, you can make the best decision for your new project; bringing your ideas to life, while giving you the best opportunity for success.

So, let’s start with the basics, shall we?

What is web hosting?

Simply put, web hosting is an online service that allows you to make a website accessible to others on the internet.

In order to have a working, public website you must have 2 key elements: a domain name and web hosting

A domain name is an internet address, just like your home address, that a web browser requires to find a website for you. Just like whc.ca.

Web hosting is a secure space stored on servers (located in physical buildings called datacenters.) These servers provide lightning-fast internet connections, data storage for your files, and computer resources to help ‘serve’ the content of your website to your visitors. 

When comparing web hosting to a physical home or office:

  • web hosting is a house, including its structure, walls and land 
  • a website is the living space inside the house; it’s what visitors see when they visit
  • the domain name is the address visitors use to find and visit your website/home

Ok, now that we know what web hosting is… 

How does web hosting work?

Once you purchase your domain name, the content (also called files) that go on your website needs to live somewhere. This content is securely stored with a powerful internet connection on a web server. When those files are uploaded to the server, this is known as web hosting. That web server is now hosting your website files and will serve them to your visitors when they visit your website. 

Web servers are essentially very powerful computers. Those servers provide resources (RAM, CPU, storage, and network) to power your website. 

So, in short, when we put it all together, a web hosting account is purchased through a provider that offers a secure space on servers, located in high-security buildings (datacenters) that deliver consistently fast internet connections, redundant power supply, and physical access security. 

Today, web hosting has evolved from being considered “just some space on a server” to being a comprehensive platform on which you can build, publish, and market your website, in addition to providing powerful collaboration tools such as email, calendars, and file sharing.

Do you need to be an expert to use web hosting? 

Not at all. Actually, this is where we come in! Your web hosting provider should be able to provide simple tools that non-techy users can use to build beautiful websites, easily collaborate with co-workers, and ultimately succeed online.

And if you’re stuck at any point along the way, a great web hosting provider should be able to offer you 24/7 support. This comes in handy when you update your website and it suddenly stops working on a Saturday morning. 

You should be able to talk to a customer support agent that can help you figure out the problem (no matter the time) by phone, email, or live chat.

What are the different types of hosting?

Shared web hosting 

For (almost) everyone. The most common type of web hosting for small business owners. As the name implies, shared web hosting happens when multiple users share the same server to host their websites. It implies certain limitations on the server resources for each user. These limitations are in order to prevent any negative impact on performance for yourself and others. The biggest benefit to shared web hosting is the fact that users also share the cost, making it the most affordable solution. 

Who is it for? Small businesses with low traffic and little content on their websites, entrepreneurs, plumbers, electricians, restaurants, non-profit organizations, sports clubs, informative websites, etc.

Managed WordPress hosting

For WordPress connoisseurs. Managed WordPress is a specific type of shared hosting that's been optimized entirely for WordPress. Shared web hosting delivers solid hosting but doesn't actually manage your applications intelligently for you. Managed WordPress hosting does!

Who is it for? Entrepreneurs starting an ecommerce business, bloggers, artists with an extensive online portfolio, or anyone who needs more control over their website.

Reseller web hosting

Reseller hosting is a type of shared hosting that allows a person or agency to provide their own client(s) with web hosting services, acting as if they were their web hosting provider; reselling server space to others. Resellers pay a wholesale price for the account, but can charge their clients whatever price they set, and generate extra revenue this way. Reseller hosting services are white-labeled, so the client doesn’t generally know there is another provider involved. Note: They are expected to provide support to their clients under this type of hosting.

Who is it for? Agencies, web dev, web designers, freelancers, entrepreneurs with more than one project.

Cloud hosting

Best of both worlds. Cloud hosting (also called Virtual Private Server or VPS) shares physical hardware, just like you would with shared web hosting, but provides dedicated resources and complete control over the whole system (which is great for power users and administrators). This gives you more control, reliability and performance, at a fraction of the cost of a dedicated server. Cloud servers can also be easily scaled to quickly increase available resources if your website needs them (for example, if you start getting a lot more traffic after a press release).

Who is it for? Busier websites with high traffic or when the client needs a customizable solution.

Dedicated hosting

For the big shots. Dedicated hosting provides you with full and exclusive access to a powerful, physical server in a datacenter. Since you are the only user of that server, you can customize it to your needs (and our team can help!). Dedicated hosting generally provides the highest level of reliability, flexibility and performance, but at a higher cost.

Who is it for? Medium to large websites with higher performance and reliability needs.

But how do I know what type of hosting my website needs? It’s simple. You choose a web hosting plan for your website exactly how you would a space for your office: According to your needs. (...and our team can help with that, too!)

Did you know that your choice of web host can impact the environment? The web hosting industry creates more carbon emissions than the airline industry as a whole, so choosing a green web hosting provider like WHC, that powers their servers with renewable energy, is a smart, concrete way to help the planet!

Why should you pay for web hosting? 

Because free web hosting comes at a big cost: Problems. 

Here are a few of the many reasons why free web hosting is a bad idea for your website:

  • Slower website: Limited disk storage and bandwidth
  • No help or customer service from the web host
  • Lots of ads cluttering your website
  • Unprofessional and long url (yourwebsite.yourfreehostingprovider.com)
  • Your website can be deleted at any time

For anyone serious about their online presence, those reasons alone are enough to understand the importance of choosing a reliable web host. Plus, paid web hosting usually costs less per month than a single trip to Tim Horton’s. Need we say more? 

And now… you know!

Though the concept of web hosting can seem quite abstract for most newcomers online, at the end of the day, a web hosting provider (often called, a host) is essentially a company that manages, stores, secures, powers and supports the digital platform and infrastructure that powers your websites and email. It’s that simple!

We hope this article has been helpful to you in understanding the basics of web hosting and why you need it if you intend to have your own website. 

Starting a new project? If that's the case, and you're just really wondering how to get the ball rolling… Choosing the right domain name is often where it all begins!

We think you should definitely check us out at WHC. Proudly Canadian, we’re trusted by thousands of small businesses across the country.

We offer affordable web hosting solutions that meet all your online business needs. Built for speed, our servers are located in Canada, from coast to coast. We also offer 24/7 assistance.