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Marc Pilon

WHC’s Blog

Articles by Marc Pilon

Marc is a SEO Copywriter, Research Analyst, Marketer and Boardgame Wizard at WHC. He focuses on everything from developing new online growth strategies, content creation, technical SEO, and outreach within the community.
Show the World your Website is Eco-Friendly with a Green Badge
Show the World your Website is Eco-Friendly with a Green Badge

With more than 400 million active websites worldwide, data centers already generate more carbon emissions than the entire airline industry. Not to mention...

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Get Started with WordPress in 8 Easy Steps (2023)
Get Started with WordPress in 8 Easy Steps (2023)

WordPress is the world's most popular content management system because it’s incredibly versatile, easy to use and open-source. Much more than just a...

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5 Small Business Tips For Going Green in 2020
5 Small Business Tips For Going Green in 2020

It's no secret that environmental issues are important to Canadians. In fact, 50% of Canadians say they will not consider a political party unless the...

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Become a WHC Affiliate: Earn up to $300!
Become a WHC Affiliate: Earn up to $300!

If you own a website, a blog or send out emails, then you could be making money right now with the Web Hosting Canada affiliate program. What is affiliate...

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WordPress Categories and Tags: Organise your Blog!
WordPress Categories and Tags: Organise your Blog!

If you manage your own website, you’re probably already aware that publishing new, useful content on a regular basis is an important part of increasing...

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Technical SEO, a Beginner's Guide
Technical SEO, a Beginner's Guide

In this final article in our SEO for Beginners series, we look at ways to improve your website’s online visibility by tackling its technical components,...

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WordCamp Montreal 2019: Here’s what You Missed!
WordCamp Montreal 2019: Here’s what You Missed!

The WHC team was excited to be a gold sponsor of WordCamp MTL 2019. We’ve got the round-up of what went down this past weekend at the event, in case...

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Beginner’s Guide to Off-Page SEO & Link Building
Beginner’s Guide to Off-Page SEO & Link Building

In part four of our ongoing series, SEO for Beginners, we look at ways to improve your ranking through other websites and social media. What Is Off-Page...

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Find Hot Topics to Write About: 3 Free Tools To Help
Find Hot Topics to Write About: 3 Free Tools To Help

Publishing new and engaging content regularly on your website is important. As a general rule, consider posting something new and interesting at least...

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Join WHC @ WordCamp Montréal, the Must-See WordPress Event!
Join WHC @ WordCamp Montréal, the Must-See WordPress Event!

Web Hosting Canada is excited to be a Gold sponsor for this year’s premier Canadian WordPress event: WordCamp Montréal 2019! This 2-day conference on...

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Write for WHC

Make an Impact: Write for the Web Hosting Canada Blog!

Web Hosting Canada wants you to write for the WHC Blog! We are looking for Canadian entrepreneurs, technology enthusiasts, small business owners, website designers, developers and online marketers that have a knack for writing to share their interesting experiences and insights with us. If you currently write online, run a small business or just have an excellent idea for a topic, then WHC’s blog may be a great platform to gain additional exposure.

What should I write about?

Our blog is a resource for both existing clients and visitors seeking technology updates. Our passion starts with web hosting but continues into any topic that would help small businesses grow online.

If You’re a Small Business Owner

You run your small business with a passion. You have learned a great deal, understand where the pitfalls in your industry lie and how to avoid them. You could be an artist, web designer, veterinarian, interior renovator, restaurant owner or anything in between. Possible topics to write about:
  • Online marketing
  • Starting a business
  • Running a successful business
  • Managing people
  • Pursuing your passion
  • eCommerce
Basically, if it’s about starting and managing your business or marketing/securing your online presence, we’d like to hear about it.

If you’re a technical expert (designers, developers and online marketers)

You are a master of your craft and have some “secrets” to pass on to the public. You could be a back-end or front-end developer, IT technician, content strategist, SEO specialist, social media manager or anything else. If your job involves the Internet, then you almost certainly have something to contribute. Possible topics to write about:
  • WordPress
  • Industry trends
  • Security threats and fixes
  • New technology
  • Managing client expectations

Why write for WHC?

WHC offers rapid exposure to a wider audience to improve your reach, online presence, and enhance your professional credibility. Accepted blog articles will also be published in our newsletters. Our newsletter, blog, and social media presence reach hundreds of thousands of readers monthly and continues to grow with each passing day. Authors writing as guest contributors will be fully credited with a byline and link to their main website within the article to further enhance their online profile. Contributors that produce consistent quality work can be invited to become paid contributors, i.e. provided assigned topics and monetary compensation for their writing.

Article Considerations for Guest Contributors

Besides discussing an interesting topic, here are some other considerations. Original work. All work must be written by the author and be properly cited. Posts must be written specifically for WHC and not republished elsewhere. Plagiarism, in any form, is completely unacceptable. Value and Quality. All posts should be focused on providing value to prospective readers. To this end, posts must be well researched, engaging and all links within the article must lead to reputable resources. Interest & Engagement. The number of views and interactions your posts generate is an important metric in measuring their success. Canadian spin. Our services target primarily Canadians. So should your content! Minimal self-promotion. You want to link back to your own blog and let people know related and relevant articles? Great! However, that doesn’t mean that you can use your guest blogging privileges as a sales pitch, a marketing ploy or for blatant self-promotion. Images & video support. We encourage the use of appropriate images and screenshots to enhance a post. We recommend using public domain photos. Images found to be under copyright will not be accepted without explicit permission from their author. Length. Most posts should be a minimum of 700 words (some exceptions are possible). Language. We accept articles in both French or English. Write in your preferred language and we'll take care of the translation.

Do you accept Freelance Writers?

Writers start off as guest contributors. If you provide regular, well-written and well-documented content, you may apply to become a freelance writer and receive compensation per article. Freelancers can accept assignments by topic or pitch their own ideas. The amount of compensation may vary depending on a variety of factors, such as length of the article, topic complexity/pertinence, and contributor experience with the topic.

Great! How do I get started?

Start by filling the WHC Contributors Form. After providing us with the initial information, WHC will contact you on possible topics and/or on creating a more in-depth outline on a proposed topic. Interested parties should be prepared with their contact information, links to their social media accounts, and published writing samples. Though not absolutely necessary, providing a proposed topic is encouraged.
Apply to become a WHC Guest Contributor
Thank you for your interest! We look forward to your contributions! Please note that we may not be able to respond to every contributor application. WHC reserves the right to edit the tone, style, grammar, and formatting of any submitted article.

November Domain Price Changes and Promos

Winter may be coming, but new domains are selling like cupcakes so now is the perfect time to find a great domain name for your new project, business, or event!

November Domain Promotions

We’re slashing prices on 2 popular domain name extensions: .CLOUD Discounted pricing is $4.99 for your first year (normally $12.99) .SHOP Discounted pricing is $4.99 for your first year (normally $12.99)

Domain Price Increases in November

On November 12 2018 .BIZ will increase in price. First year price from $15.99 to $17.99 Renewal price from $20.99 to $23.99 If you own a .BIZ domain, make sure to renew before the price change to save on your renewals.

Ongoing Domain Name Promotions

Have a look at our list of domains on sale! Promotions last until Dec 31, 2018. .PRO - $7.99 for the 1st year .WEBSITE - $8.99 for the 1st year .PROMO - $12.99 for the 1st year .TOP - $5.99 for the 1st year .ME – $11.99 for the 1st year Your perfect domain is only a few clicks away! Happy Hosting, WHC Team

Legalized Pot Has Arrived in Canada: Get In on this Multi-Billion Dollar Industry

Whether you like it or not, pot (also called marijuana, weed or cannabis) will become legal for recreational use in Canada on Oct 17th, 2018. Estimates of the new taxable revenue that marijuana will generate in one year range from 4.9 billion to 10.4 billion, creating a wide range of opportunities for Canadian small businesses. If you are planning on growing and/or selling cannabis, you’ll want to consult the federal and provincial regulations that are in place in your region. However, when there is this much money in play, it’s not only a lucrative time for growers and distributors but also for merchants selling accessories, the tourism & hospitality industries, as well as the information and awareness sectors. All these business projects will require an effective online presence to get the word out and to bring the clients in. Let’s take a moment to explore some new opportunities available and the online solutions available to help you get things started.

Selling Pot Accessories Online

While most Canadians will not be allowed to legally sell pot online, growing it and consuming it will become easier and related paraphernalia will become household items for some. Growing equipment, rolling tools, apparel, bongs, vaporizers, grinders and storage are just the tip of the iceberg. People will also want books and videos revolving around marijuana, its impact and culture. However, even in these situations, it is important to do your research. Regulations intending to stop the ‘normalization’ of marijuana may apply in your province.

Capitalizing on the Tourism & Hospitality Boost Online

Ever since the State of Colorado legalized recreational marijuana in 2014, it has broken its tourism record every year. Canada is expecting to receive even more tourists after legalization, especially from our neighbors just south of the border. How can Canadian small businesses capitalize on this online? Colorado offers Marijuana tours and numerous websites devoted to informing tourists about the cannabis industry. All these tourists will need a place to stay, so hotels & hostels will want to adapt to accommodate these new visitors. If your apartment or house is up for rent on Airbnb, will it be pot-friendly? If not, what changes will you need to make to ensure your smoking policies are clear? And don’t forget the secondary effects of many strains of pot: the inevitable hunger that follows, also referred to as the munchies. It would seem likely that the food tourism industry will also gain a boost after Oct. 17th.

Information, Education & Awareness Websites

Beginners to seasoned users will have many questions once legalization happens:
  • Where can I get it?
  • What are its health risks?
  • What are the differences between strains?
  • What are its medical benefits?
  • What are the best accessories?
  • What are the best healthy munchies?
  • How do I talk to my children about marijuana?
  • What should I watch while high?
  • How long should I wait after consuming pot to drive?
These questions and thousands more will be searched online and they will need answers. You could be a local expert, a knowledgeable guru on a single subject or the website containing the most extensive answers to frequently asked questions. The market will be open to a whole host of new websites as searchers get more and more creative with their searches.

And this is just the beginning!

As the market matures, new opportunities revolving around marijuana will surface. Innovation within the industry is expected to increase and ongoing research is likely to help improve pot’s various applications within the medical context. The financial markets have also taken note. Some larger producers are now publicly traded and are worth billions of dollars. If you’ve invested in pot stocks a few years ago, you’ve likely already made a healthy profit. Love it or hate it, legalized pot is coming to Canada, and it’s likely to stick around for the long run. So whether it’s through a new blog post, a new product or service, or a small tweak to your existing service offering, how will your small business benefit from this lucrative new market, online? Happy Hosting, WHC Team

Facebook and Google Plus Breaches: What It Means for You

Security bugs in Facebook and Google Plus have allowed the personal data of users to be compromised and it could affect a lot more than just those platforms. Find out what is going on, how it affects you and what to do about it.

The Facebook Hack

On September 28th, Facebook announced that 50 million accounts were hacked due to a security loophole. The problem came from a bug in the ‘view as’ feature, which allows users to look at their profile as if they were a member of the public and not the account owner. Hackers were able to exploit the ‘view as’ feature to gain access to accounts, as well as access to any app account which uses Facebook as its way to log in.

The Google Plus breach

On October 8th, Google announced that between 2015 and March 2018 half a million Google Plus profiles had the possibility of app developers viewing what should have been private data. In clearer terms, a bug in the system allowed apps to access the name, email address, occupation, age, gender and more, associated with an account when access was not marked public by the user.

What do the Facebook and Google Plus breaches mean for me?

For Facebook, it means that hackers may have gained access not only to your Facebook account details, but also to any associated accounts. Apps like Instagram, Tinder, or Spotify, allow you to “sign in using your Facebook account”. As a result, each one of those accounts (there are roughly 100,000 apps that use Facebook as their gatekeeper) could potentially be hacked if your Facebook account was breached. The Google Plus breach is less concerning but only slightly. According to Google, private information was made visible, but not passwords. However, the breach still leaves users vulnerable as much of the information required for identity theft was made accessible during the almost 3 year security bug.

What Facebook has to say about its login service after the hack

On October 2nd, Guy Rosen, a vice president of Facebook, released a statement saying that they have found no evidence that other sites have been compromised, yet they are working on a solution to delve deeper into the matter. Unfortunately, this reassurance only goes so far. As 50 million accounts were breached before Facebook’s security team could identify and stop the attack, it is fair to assume that the hackers had plenty of time to collect sensitive data. This isn’t running into a store and stealing the tip jar, this is an organized data heist. So whether the criminals are waiting on the information they obtained for some future purpose, or the worst has passed, only time will tell.

What does Google have to say about their Breach?

The most notable consequence of Google’s breach is the shutting down of Google Plus for consumers over the next 10 months. As for the breach itself, the official statement, written by the Vice President of Google Engineering Ben Smith, declares that they have found no evidence that any profile data was misused, and that the issue was fixed soon after its discovery last March. Regrettably, there are still concerns related to the official statement. Due to the fact that Google Plus data is only kept for two week periods, Google cannot pinpoint which users were affected by the bug. Likewise, the half a million can only be said to be “potentially affected”. This lack of precision, as well as the delay in notifying the public of the issue, is rightly cause for concern. However, like the Facebook breach, we will have to see whether the bug will result in hackers using that private information to harm individuals or if the companies truly have fixed the problem. In the meantime, there are things you can do to protect your future.

What should I do to protect myself after the Facebook and Google Plus Breaches?

First, consider stopping to use Facebook and Google as your way of creating new accounts, or logging in to existing accounts other than Google and Facebook. If you've enabled this login system on your own website for your clients, you may want to remove it. Ultimately you'd be trading off some convenience for added security, which considering the latest news, might be a wise choice.
The concern is the same as using one username and password for multiple accounts, i.e. if one account is compromised, then all accounts are compromised. Don’t do it. For security and convenience, a password manager, like LastPass or KeePass, is generally the way to go. They can be further secured through 2-factor authentication (see point 4). Second, try to change passwords every 6 months or so. This will allow you to worry less when breaches like these arise. Third, make sure that the password is long and contains letters, numbers and symbols. The longer a password is and the more diverse it is, the harder it is to find. Having a strong password is so important that California has started to put through legislation demanding that companies create and enforce strong, default passwords for Internet-connected devices and expose companies failing to do so to potential lawsuits. Fourth, enable two factor authentication when possible. This provides an extra layer of security when an unwanted guest tries to access one of your accounts. Stay safe, WHC Team
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